How Has Amazon Changed Whole Foods?

How Has Amazon Changed Whole Foods?

A year ago, the food industry was forever changed when tech giant Amazon announced it would be acquiring the high-end grocery chain, Whole Foods for $13.7 billion. 

Amazon CEO Jeff Bezos went to great lengths to keep the deal a secret. 

But once the deal was announced last June, grocery chains started to jump on the food delivery train quick in order to compete with the logistics giant. 

Kroger's stock dropped from $31 to $22 at the time of the acquisition and now it trades at around $24. 

Kroger recently invested in the meal kit company Home Chef. Target bought Shipt, a delivery company. Albertsons bought another meal kit company, Plated. All done by grocery rivals to stay competitive with Amazon. 

At the time of the acquisition, Whole Foods same-store sales were declining 1.5 percent, so it's safe to say, the chain needed to be revamped. 

Amazon immediately slashed Whole Food's prices and started offering Amazon Prime members promotions. 

Then Amazon started to sell its products like the Echo in store and started offering free delivery for Prime members. 

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Will Whole Foods Be Giving Amazon Prime Members a 10% Discount?

Will Whole Foods Be Giving Amazon Prime Members a 10% Discount?

Whole Foods' latest promo to entice Amazon Prime’s massive subscription list? A 10 percent discount. 

It’s not official yet, but the Whole Food Store in Austin, Texas tested marketing material promoting the discount. One of the banners said "blue signs mean special deals just for you, yes you."

In a typical teasing fashion, the promotional materials were up briefly then taken down the next day on Wednesday of last week. 

But again, for now, Whole Foods isn’t testing the 10 percent promo at any stores.

"We're not testing this offer at any of our stores,” said a Whole Food Spokesperson. 

A media frenzy revolving around the grocery chain and Amazon ignited ever since the E-Commerce company’s acquisition of the premium grocery chain in June. 

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Amazon Will Absorb 25 Percent of Restaurant Visits by 2020

Amazon Will Absorb 25 Percent of Restaurant Visits by 2020
  • Amazon Prime has the highest Foodable Labs Sentiment compared to any consumer based product. 

  • The restaurant industry is predicted to see a 25% hit as Amazon moves into the food space. 

In today's fast-paced and highly competitive business environment, there are those brands, services, and concepts that recognize what's next and then there are the brands that are left catching up.

Plugged In brings you exclusive analysis of the most influential disruptors of the foodservice industry utilizing data from Foodable Labs™, the largest and most reliable destination for business insights, to reveal who is "plugged in" and who is missing that spark that drives business forward.

Join Foodable Network's CEO and editor-in-chief Paul Barron, the man who predicted the proliferation of fast casual as the next big thing in the restaurant business, for insider information on what's next in food and business.

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