The “Lifestyle Brand” Formula: Authentic Connections and Passion in the Restaurant Industry

The “Lifestyle Brand” Formula: Authentic Connections and Passion in the Restaurant Industry
  • Today’s consumers expect more from their restaurants than just food.

  • With brands like Shake Shack and Taco Bell, how can your restaurant become a “lifestyle brand”?

On this Foodable.io session, brought to you by Kabbage, Host Yareli Quintana explores with &pizza, Pincho Factory, and Intelligentsia what it means to be a “Lifestyle Brand.” As well as how to push past just serving food with panelists who pour their passion for their brands into effective communication and marketing.

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The Booming Business of Coffee and Tea

The Booming Business of Coffee and Tea

On this Special Podcast recorded at Foodable.io, brought to you by Kabbage, we get to discuss the massive growth and new innovation in the beverage scene. In this episode, Host Yareli Quintana leads the discussion about the creative process of developing an artisan beverage, the nuances of sourcing, and personalizing experiences to gain customer loyalty.

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Authenticity Helps Finnish Craft Vodka Break into American Market

On this episode of The Barron Report, we learn how Finnish craft vodka brand Koskenkorva is gaining traction in the United States. Marketing Director for father company Altia, Suvi Reinikkala, outlines the brands authentic nature and how that feature fits in so well in American culture today.

Listen to the episode and follow along with the show notes below!

Show Notes

  • 9:42 - How to Break into a Large New Market
  • 12:10 - One of the Purest Vodkas in the World
  • 15:56 - Transforming Flavored Vodka
  • 19:28 - Sustainability
 
 
 
 

Traditional Brand Cacique proves Authenticity is Trendy

On this episode of On Foodable Weekly: Industry Pulse, we see how long-standing brand, Cacique, is adapting in response to the millennial consumer, while still staying true to their identity.

Cacique has been at the forefront of authentic Mexican cuisine for over 40 years. Their traditional products like queso fresco and crema are staples of the brand.

“There’s certain old-world products that we make, like queso fresco, that.. you can’t touch it. Leave it alone, keep it authentic, right? But there’s a lot of other stuff that, it's a little more complicated, right? So they don’t want to have it ready to go, but they kind of want to have it, finish it at home, somewhat prepared, still authentic, not fully processed,” says Chris Iglesias, director of marketing innovation for Cacique.

This is why the brand is looking into different formats. Currently, Cacique has expanded into shredded and grated cheeses. According to Iglesias the brand is now also looking into meal kits— a trending segment currently dominated by Blue Apron. As kits gain traction, other companies are latching onto the movement. Knowing that many of their products are staples, Cacique is looking into combining some of their products to present to the consumer as a complete meal.

Cacique just recently launched a new product line— flavored cremas.

“We’ve been in the cream business or crema business for about 40 years. This will be the first time we go into flavors. So, we’re launching a jalapeño, cilantro lime and chipotle flavored cream and it’s coming in a squeeze platform,” says Iglesias.

The squeeze bottle is an important component to addressing customer needs. Not only is the squeeze bottle convenient, but it also keeps the crema fresher, longer.

Watch the episode above to learn more about the innovations Cacique is making in response to the millennial consumer!

 
 

Meet the Innovator Behind the Next Big Lifestyle Brand

On this episode of The Barron Report, Paul chats with CEO Justin Rosenberg about how he has created a brand that is more than just a place to eat. Rosenberg likes to play guitar and surf so for him, it was just a natural progression for those hobbies to play a role in his business. With the incorporation of an athletic club and virtual reality employee training, honeygrow creates authentic connections with both its customers and its employees.

Listen on:      iTunes   |   Google Play

Show Notes

  • 12:23 - Connecting to the Community
  • 14:59 - Be Authentic, Be Transparent
  • 16:12 - Catering Institute
  • 19:24 - The Future of Engagement: Virtual Reality