The Rise of the Gourmet Taco Concepts

The Rise of the Gourmet Taco Concepts

By Kerri Adams, Editor-at-Large

As the competitive landscape of the restaurant industry gets more crowded, we are seeing more emerging concepts that have a narrower focus.

There are comfort food concepts serving primarily an array of grilled cheeses and mac & cheese. There are restaurants that offer menus made up of entirely meatballs. Even, Arepas concepts have emerged.

Similarly, to the gourmet burger segment, a new segment is on the rise. Gourmet tacos.

“Fresh Mex” remains a wildly popular and successful segment, especially in fast casual. But, these gourmet taco concepts deserve to be categorized on their own.

So what are some of the elevated taco concepts gaining traction in this market? And why consumers by the masses are visiting these places?

We decided to sit down with three executives from different taco-focused restaurants to see what makes each of these concepts unique and why consumers are gravitating to them.

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