Cali-Based Fast Casual Lemonade Rolls Out New Catering Menu

Cali-Based Fast Casual Lemonade Rolls Out New Catering Menu

The LA-based better-for-you fast-casual chain Lemonade has revamped its catering program and has just unveiled a new menu.

As of July 16, the new catering menu is available for online ordering. 

Keeping the consumers' love for meal customization in mind, the menu offers different create-your-own packages. 

For example, the new Lemonade Sunshine Sandwich Package comes in two sizes– small that serves 8-10 or large serving 15-20 that features the "Chef Sandwich along with a choice of salads or any of Lemonade's signature hot dishes like their famous Mac N’ Cheese, Red Miso Beef Short Rib or Harissa Roasted Cauliflower," according to a recent press release from the chain. 

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B.GOOD Names This Former Food & Bev Ad Agency Executive as CMO

B.GOOD Names This Former Food & Bev Ad Agency Executive as CMO

The better-for-you fast casual brand B.GOOD has hired the restaurant industry veteran Brent Feldman as its new chief marketing officer. 

Feldman is making a transition from a long career on the agency side to now on the brand side by joining B.GOOD's executive management team. 

Prior to being named the CMO at the fast casual chain Feldman was the executive vice president at the Hill Holiday, an agency with a broad portfolio of food & beverage clients, including Chili's, Dunkin' Brands, and the soda giant Coca-Cola. He has also worked with Wendy's, Nestle, and McDonald's. 

B.GOOD has brought Feldman on board to grow the brand with expansive marketing efforts and to increase brand consistency. 

He will also be leading programs to develop more products and to improve the customer experience at B.GOOD stores. This is all in line with the healthy brand's recent expansion plan. The brand currently has 70 stores in the U.S., Canada, Switzerland, and Germany. 

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Alternative Foods Hit the Mainstream, Providing Better-for-You Options

Alternative Foods Hit the Mainstream, Providing Better-for-You Options

Consumers today are making a notable shift towards eating cleaner. It’s led to the success of a number of small, artisanal companies with lofty values, and now, a wave of large brand names are also getting into the game, often by acquiring these smaller, innovative companies.

Carmel Hagan, Founder of Supernatural New York City explains how once trendy lifestyle changes like organic, plant-based, and vegan are now being adopted by larger shares of the market.

“The idea that we need to be taking care of ourselves through food is becoming more and more mainstream and that’s something that I think, at a baseline, is probably the number one thing that most people can do in their lives to have autonomy over their health,” she says.

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The Urban Farmhouse: Bringing the Farm to the City

Coming from a number of fast food chains, Kathleen Richardson knew a thing or two about the business, but she wanted to do something a little different. So she dove back into her hometown of Richmond, Virginia and opened a fast casual of her own, The Urban Farmhouse Market & Café. Founded in 2010, the mission behind The Urban Farmhouse is to bring the farm to the city and suburbs while providing customers with local, wholesome food. Though their menu is not outrageously unique, the way each menu item is made is what makes them stand out.

“For almost all of our salads, salad dressings, sandwich ingredients, we either prepare or cut here on the premises. That to me is a difference that I feel is important in defining fast casual.”

Redefining fast casual seems to be a theme here. Coming from McDonald's, Richardson knew a lot about limited time offers (LTO’s) but at The Urban Farmhouse Market & Café, LTO’s don’t exist. Instead, Urban Farmhouse changes their menus seven times a year, in accordance with the Virginia growing calendar.

In addition to using local farmers and producers as their purveyors, The Urban Farmhouse expands on its dedication to local by showcasing local artisanal products like beer, chocolates, and almonds. As Kathleen explains, they don’t do anything the easy way. “You’re working with this local for this one product, this local… Doing that for 20 different products versus being able to call up one distributor and getting all of that there. It’s time-consuming, it’s a lot of paperwork but it’s kind of who we are. We can’t be any different.”

Learn more about The Urban Farmhouse Market & Café on this episode of Fast Casual Nation.