It's no secret that more people are gravitating towards "healthier" products with "better-for-you" ingredients. Whether we are talking about food or drinks, the trend continues to prevail. As a result of this trend, we’re seeing major beverage players dive in head-first into this space. The opportunities are limitless and the chance to convert customers over to the brand has made these companies eager to develop new products.
According to Euromonitor, the number one trend in regards to healthy living and beverages is "back to nature and no to sugar." Starbucks is well-known for creating many delicious and sugary coffee blended drinks but with the growing interest in plant-based protein, they recently launched a healthier and equally delicious alternative. Their new protein blended plant-based drink comes in two different flavors—Almond and Cacao. These drinks contain pea and brown rice protein and depending on your flavor of choice, it will either have almond butter and almond milk or coconut milk and cacao powder.
Starbucks is not alone in this venture. Other beverage giants such as Coca-Cola have decided that expanding their drink portfolio is the way to go. The company has developed tools, which gives the consumer more control and choice over what they are drinking. Coca-Cola has even recommitted to reducing calories from sugar by 20% by the year 2025. How do think this will affect companies that were created as “healthy” and “good for you” from the start?
Watch the video above to learn more about the healthy beverage trend and find out how healthy companies are expanding their drink portfolio to compete.