Will Starbucks be the brand to finally crack the code of mobile ordering and mobile payments? While the coffee king has already implemented in-store mobile payments through its app for loyalty program members, Chief Digital Officer Adam Brotman recently revealed at the Fortune Brainstorm Tech conference that Starbucks will begin testing mobile ordering in an undisclosed market later this year. The challenge that most brands face with this adoption is to be able to seamlessly connect a customer’s digital experience — before they even step foot in the coffeehouse — to an in-store experience — when they pick up their order. According to Brotman, mobile ordering will also only be available to loyalty program members, and the feature will not roll out nationally unless it proves to be an enhancer, rather than a disturbance, to customers. Read More
As demands increase, so too does restaurant technology to scale operations. This rings true for big brands, and is not above fast food. McDonald's, which recently named its first Chief Digital Officer, is a great example. Most recently, the chain announced its future plans of in-store 3D printers to cater children's Happy Meal toys to their preference.
While foodservice has become heavy on customization in order to make customer's happy, is this type of tech-savvy going too far? As Business Insider put it, "Whatever happened to 'you get what you get and you don't get upset?" We can't help but wonder – like the effect that smart phones and the Internet have had – how the eventual adoption of foodservice technology will effect us as a society. Will food culture also become less about connection and more about selfish expectations of immediacy? We certainly hope not.
Read more to get the full scoop of McDonald's future 3-D printed Happy Meal plans.