What’s The Key Role of Leadership?

What’s The Key Role of Leadership?

As 2017 is nearing its end, the answer is one that’s both consistent and evolving.  Just in case you missed Parts One and Two of this leadership series, here’s a short recap:  The question was asked, “What are the three top responsibilities of leadership, that is, an owner, or C-suite leader?”   

I answered my own question in Part One wearing two hats: experienced owner, and multi-decade “vet” who’s facilitated change and growth in over 1,600 restaurant and hospitality companies in different industry segments.  

Part Two of the series expanded the dialogue. Readers got the perspective of a Founder/CEO, SVP of a multinational brand, and COO of a regional chain.  The panel represented three different industry segments and sizes— all highly successful.

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Are your Brand’s Values Being Conveyed to your Guests? Make Sure They are With These Tips

Are your Brand’s Values Being Conveyed to your Guests? Make Sure They are With These Tips

Picture yourself walking down the street and seeing a person walking towards you. When you look at their clothes, demeanor, age, hairstyle, and posture– you begin forming your perceptions about that person. Are they friendly? Do they share similar interests with you? Are they a threat? What kind of work do they do? All of these thoughts begin subconsciously every time we encounter a new person. You can usually tell a lot about what a person values just by their appearance.

Though we're taught not to judge people on their appearance, we still do. And we judge brands the same way.

Your brand's appearance should accurately reflect your brand.

So what determines what your brand really is? Values.

Just like people, organizations are lead by values. If your restaurant is going to connect on a human level, you need to understand what drives your brand. Brand values can then be properly portrayed in how your company presents itself. These values should become a part of the culture and influence decision-making throughout all levels of the business.

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The 10 Commandments of Restaurant Branding

The 10 Commandments of Restaurant Branding

By Donald Burns, Foodable Industry Expert

There are a lot of moving parts that comprise a great restaurant. Outstanding service and food are a part of that equation. One element that many owners overlook — or even worse, ignore — is branding. It’s a critical success flaw that keeps restaurant consultants around the world steady with clients.

Let’s look at your restaurant components like the human body. As the owner, you are the brain. You send signals to the rest of the body to keep it going. Your team is the heart of your restaurant. Your heart might not be 100% and you can still survive (for a while). Profitability is the blood, your restaurant needs it to flow to keep alive. You brand is like air. You cannot live very long without air.

Think of the following 10 Commandments of Restaurant Branding as if Moses himself brought these down from the mountain carved in stone tablets. If you violate these sacred things then you risk the wrath of the restaurant gods and your customers!

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Chipotle Gets Dinged By Social Consumers

Chipotle Gets Dinged By Social Consumers

By Paul Barron, CEO/Founder of DigitalCoCo, Foodable WebTV & the Restaurant Social Media Index

We are often asked what most impacts sentiment scores in social media. In all cases over the past three years, it has been service that impacts sentiment the most — however, with recent price hikes from Chipotle, we are seeing some interesting issues arise in social consumer sentiment.

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