Analyzing a Trend: Breakfast Breaks Away From Morning

Analyzing a Trend: Breakfast Breaks Away From Morning

By Suzy Badaracco, Foodable Industry Expert

Breakfast has expanded out of the morning hours and is showing up around the clock in restaurants and at home. 

It is the only daypart with ties to clinical health research. More recently, there has been health research linking breakfast consumption to weight loss, which will cause the trend to lengthen its lifecycle. Breakfast traffic research is also an indicator of economic conditions. As breakfast traffic increases, so does economic recovery. The playground is shifting as traditional breakfast fare is joined by global dishes that are newer to Americans. As the recovery unfolds, so do consumers’ palettes. 

The rise of breakfast in the media and consumers’ minds is due to a Fusion birth pattern. Yes, breakfast has always been there, but it is because of this birth pattern that it has moved into the spotlight. A Fusion birth is characterized by the trend having multiple Parents. In this case, breakfast’s parents are the economic recovery and media’s spotlight on clinical health research surrounding breakfast.

The economic recovery causes a shift in consumers’ breakfast location from the home to foodservice. Clinical health research has always supported breakfast consumption, but it wasn’t until more recently that media has picked up on this and pushed it center stage. Breakfast is also the most researched for health benefits compared to other dayparts.

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DC Restaurant Chains Show Breakfast Can Be a Winner by Staying On-Trend

DC Restaurant Chains Show Breakfast Can Be a Winner by Staying On-Trend

By Rick Zambrano, Foodable Industry Expert

In the restaurant industry, breakfast is a daypart that is getting a lot of attention as of late. Increasingly, restaurant operators that offer breakfast are playing up to its strengths. Consumers are also looking for snacks, lighter meals at anytime of the day, and switching up breakfast with dinner or lunch, part of what is known as the fluid dining trend. McDonald’s is in the process of implementing all-day breakfast throughout all of its U.S. stores after a successful test. Subway and Taco Bell have also looked to add incremental business with launching breakfast in recent years. 

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Restaurants and Bars Twist Up the Bloody Mary

Restaurants and Bars Twist Up the Bloody Mary

By Natalie Migliarini, Foodable Contributor

Bars and restaurants across the country are mixing up the Bloody Mary. From scotch to tequila, the famous brunch cocktail is seeing boozy flavors beyond the traditional vodka that is used. Many have found that using spirits with more flavors only make the Bloody Mary better and adds additional flavor that you just can’t get with vodka. The garnishes have also been upgraded as Bloody Marys have increased in popularity. From bacon to sliders to cheese, it’s like an immediate cocktail and appetizer all at once. 

Let’s take a look at some of the venues mixing up special Bloody Marys:

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How to Have a Health-Conscious Breakfast at Restaurants

In this episode of Dish In Dish Out, brought to you by the Foodable Network, Barbara visits Fresh First — the first 100% gluten-free and organic restaurant in Fort Lauderdale, Florida — for breakfast. As the age-old adage goes, breakfast is the most important meal of the day, butit is often difficult to find healthy options while dining out. Watch the full episode as Barbara navigates Fresh First’s breakfast menu and teaches viewers how to make her Gluten-Free Almond Pancakes.

Fast Food Chains Fight for Morning Traffic: The Epic Breakfast Battle

It’s been said that breakfast is the most important meal of the day.

Foodable WebTV Network

Foodable WebTV Network

And now, McDonald’s is jumping on the breakfast expansion bandwagon, Bloomberg reported yesterday. The Golden Arches brand has allegedly already begun to test pastries in various U.S. markets in hopes to increase early morning sales. This comes in the heat of what we’ve dubbed the epic Breakfast Battle — Starbucks, Taco Bell and other fast food chains have recently reported putting more offerings into their breakfast menus to draw more people to the daypart. Do you typically order breakfast on-the-go? If so, which chain are you inclined to lean on? Read More