By Suzy Badaracco, Foodable Industry Expert
Breakfast has expanded out of the morning hours and is showing up around the clock in restaurants and at home.
It is the only daypart with ties to clinical health research. More recently, there has been health research linking breakfast consumption to weight loss, which will cause the trend to lengthen its lifecycle. Breakfast traffic research is also an indicator of economic conditions. As breakfast traffic increases, so does economic recovery. The playground is shifting as traditional breakfast fare is joined by global dishes that are newer to Americans. As the recovery unfolds, so do consumers’ palettes.
The rise of breakfast in the media and consumers’ minds is due to a Fusion birth pattern. Yes, breakfast has always been there, but it is because of this birth pattern that it has moved into the spotlight. A Fusion birth is characterized by the trend having multiple Parents. In this case, breakfast’s parents are the economic recovery and media’s spotlight on clinical health research surrounding breakfast.
The economic recovery causes a shift in consumers’ breakfast location from the home to foodservice. Clinical health research has always supported breakfast consumption, but it wasn’t until more recently that media has picked up on this and pushed it center stage. Breakfast is also the most researched for health benefits compared to other dayparts.Read More