Earlier this month PepsiCo introduced a new brand of sparkling water that would rival LaCroix.
According to “The New York Times,” LaCroix is the sparkling water brand that has been around for years but it is not until recently it has “seen sales soar as it developed a near cult-like devotion among millennials.”
The new PepsiCo line, Bubly, comes in eight flavors, including grapefruitbubly, mangobubly, and limebubly. The cans feature a mix of pastel and bright colors to represent each flavor along with fun sayings on the can or greeting on the pull tabs.
PepsiCo expects Bubly will be able to rail in a slice of that market share that is currently dominated by LaCroix. In that effort, the brand will feature two ads during the Oscars broadcast on March 4.Read More