By Jessica Bryant, managing editor, and Barbara J. Pyper, MS, RD, SNS, FCSI, FAND, An Apple a Day LLC
Millennials. It’s a word those of us in the business are all too familiar with. As the largest generation thus far in the U.S., and classified by Foodable as those born between 1982 and 1998, this group has a huge pull in buying power. According to an article in Forbes, by 2017, Millennials in the U.S. are expected to spend an estimated $200B annually. As a result, marketers are perking up to this crowd, and their generational habits and behaviors are under a microscope.
Take a step back, and you’ll see that Millennials are shifting the entire foodservice industry. From heavier demand of local sourcing and brand storytelling to online marketplaces and on-demand delivery, Gen Y is setting trends and forging movements to ultimately change restaurants and the dining experience as we know them. The result comes in many forms, including leaner operations, more restaurant openings, and an expedition of new technologies. But considering the capabilities of this group beyond consumership, most Millennials are known to be particular when it comes to the workplace. By next year, Millennials are expected to make up 36 percent of the U.S. workforce. And by 2020, they will account for nearly half of it.
Below, based on research, are three suggestions to garner loyalty in the workplace when it comes to Millennial team members:Read More