Branding & the Upside of Bad Customer Reviews

Branding & the Upside of Bad Customer Reviews

Your brand is the most valuable asset in your company. Greater than your inventory, buildings, and even employees.

Your brand is your REPUTATION.

A poor reputation will bring about a slow but sure death (no matter what improvements you make to try to rescue it).

A good reputation will bring loyalty and growth. A good and strong brand will be able to withstand shortcomings and mistakes, which are sometimes unavoidable.

If your brand is really THAT important, then being able to track progress in building your brand is vital. If you are going to grow and improve, you need to know:

  • Where you are
  • Where you want to go
  • The path in between

Your Actions + Customer Response = Your Brand

Your brand is the culmination of what you do and how your customers respond. So in evaluating your brand, you have those two areas to look at.

A recent post (4 Areas In Your Restaurant Marketing To Evaluate For Brand Consistency), goes into detail on "Your Actions."

So in this post, let’s look at the other side of the equation— how customers respond.

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Rob Katz & Kevin Boehm of Boka Restaurant Group — 4 Things Every Operator Must Pay Attention to for Long-Term Success

On this episode of On Foodable, brought to you by the Foodable Network, host Rudy Miick is joined by Boka Restaurant Group Co-Founders Rob Katz and Kevin Boehm. The group represents highly acclaimed Chicago restaurants like Girl & the Goat, Little Goat Diner, Balena, and The J. Parker, just to name a few. 

Watch the full episode to learn how both of these James Beard Award-nominated restaurateurs fell into the business, what four things every operator needs to know to run a successful restaurant business, and what weekly routine they’ve maintained since the beginning to balance business and pleasure.