Your brand is the most valuable asset in your company. Greater than your inventory, buildings, and even employees.
Your brand is your REPUTATION.
A poor reputation will bring about a slow but sure death (no matter what improvements you make to try to rescue it).
A good reputation will bring loyalty and growth. A good and strong brand will be able to withstand shortcomings and mistakes, which are sometimes unavoidable.
If your brand is really THAT important, then being able to track progress in building your brand is vital. If you are going to grow and improve, you need to know:
- Where you are
- Where you want to go
- The path in between
Your Actions + Customer Response = Your Brand
Your brand is the culmination of what you do and how your customers respond. So in evaluating your brand, you have those two areas to look at.
A recent post (4 Areas In Your Restaurant Marketing To Evaluate For Brand Consistency), goes into detail on "Your Actions."
So in this post, let’s look at the other side of the equation— how customers respond.Read More