Menu Innovation is Expected from Chipotle as Former Taco Bell CEO Takes Over

Menu Innovation is Expected from Chipotle as Former Taco Bell CEO Takes Over

It looks like nachos, quesadillas, salads and new grain options may possibly be new Chipotle menu items, according to Founder and Executive Chairman Steve Ells.

“These are things customers are asking for,” said Ells on the company’s latest earnings call, as reported by Bloomberg.

Just last week, the company began to test a new non-dessert offering, spokesman Chris Arnold told Bloomberg via email. This happened a few days after news broke Brian Niccol, the former chief executive officer of Yum! Brands’ Taco Bell Division, is set to lead Chipotle starting March 5.

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How Chipotle Can Reclaim The Top Spot in Fast Casual

How Chipotle Can Reclaim The Top Spot in Fast Casual
  • Chipotle's Sentiment scores have increased and decreased in line with the fast casual stock market prices. 

  • Chipotle needs to build brand advocates, develop a new message around food safety, and go back to food sourcing basics, & Paul Barron gives more tips. 

Just a few years ago, Chipotle was the darling of fast casual. They could do no wrong. The never-ending lines were a sign of prosperity. However, with multiple outbreaks of E. Coli, Norovirus and rats literally falling from the ceiling, the burrito chain has faltered and it hasn’t been able to regain its momentum since.

On this episode of Plugged In, industry expert Paul Barron outlines all the missteps Chipotle has made and draws out a plan to get Chipotle back on its feet. One of which is getting rid of their poorly performing queso. “Not every brand can hit home runs on every single thing they do,” Paul urges. Between that and claiming responsibility in more than just a press release, Paul explains that Chipotle still has a chance to win back the hearts and stomachs of diners everywhere.

Watch the episode above for some tough love and hilarious insights.

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