On this star-studded panel, we’re talking to emerging CEO’s about the keys to growing business in today’s environment. Nicole Marquis, CEO of HipCityVeg, Andy Duddleston of The Little Beet, and Jeff Drake of Protein Bar & Kitchen open the panel discussing gaps they’ve seen in the industry and their motivations to fill them.
These panelists all have something in common, their mission to offer better food.Read More
1:06 - The Story of Cambridge Analytica and Facebook
4:44 - The First Violation
5:52 - The Value Proposition of FB: You Cant Opt Out
7:07 - The Rise of Social Media Data Gathering
10:19 - The Impact on Restaurants
11:25 - Foodable Labs Analyzes Facebook Engagement
15:18 - Can Facebook bounce back?
17:20 - Chief Security Officer Alex Stamos
20:17 - Facebook Social Restaurant Visits DOWN 17%
21:47 - Foodable Plus: 10 Tips for Preparing for the Mass Exodus of Facebook
Facebook has been dominating news headlines this week and for good reason. CEO Mark Zuckerberg has been testifying to Congress on the topics of data security and how the social media giant has been trying to improve.
There’s a lot to consider here: How did this impact the election? Is my data safe? Is it finally time to get off the grid?
But before we take drastic measures, take a minute to join Paul Barron for a thought-provoking discussion about what happened and how this scandal may be affecting your restaurant. Didn’t think about that? No worries, we’ll cover everything from how users are engaging with your FB content to how this data debacle is impacting your restaurant sales.
This is where our story begins. Cambridge Analytica hired a professor to create a Facebook app that collected user data. You’ve seen those fun but useless personality quiz apps on Facebook, right? Right. Users who authorized this app gave the app access to their data like their "Likes". But not just their own data, the data of their entire friend network. This feature was removed in 2014 but the damage was already done.
The important thing to note here is that, up to this point, Cambridge Analytica hadn’t done anything wrong. This was completely legal and in line with Facebook's guidelines in 2014. But when the professor sold the data to Cambridge Analytica, that’s when they violated the Facebook user agreement, which prohibited the sale of Facebook data to third party companies. Facebook removed the professor’s app and demanded that he and all third parties immediately destroy the data but up until now it is believed that Cambridge Analytica still has some or all of the data.
The Impact on Restaurants
Now people across the globe are understandably upset. There are a number of arguments to be made. But what does all this commotion mean for the restaurant industry? Well, as Paul explains, Facebook engagement is down meaning you’ll be having a harder time connecting with your audience using the platform. Social Restaurant Visits through FB are also down.
So, is it time to jump off the Facebook bandwagon? Listen in and find out!
And after you listen to this podcast, join us on Foodable Plus for 10 Tips to Prepare You for the Mass Exodus of Facebook.Read More
Vegan, Paleo, Ketogenic, Mediterranean, TLC, and Dash Diet all have common principles.
Restaurants should consider do more for these diet trends.
It didn't seem long ago when losing inches off the waist was pretty much the sole goal of the dieting masses. Today? Well, "diet" is going deity; each "diet's" dogma filling people's stomachs with a sense of purpose and for some even hope. People with epilepsy and diabetes are told the Ketogenic diet has massive and sustainable health benefits. It is reported that staying true to the Mediterranean diet with help you live longer and have fewer health issues on average. For us, restaurant people... let's not forget the biblical flood of people that changed the foodservice landscape forever with gluten-free requests and needs. And, of course, there is the vegan diet, which is the best example of the "diet" becoming more about "this is what I stand for and believe" and less about the waistline. In short, the consumer of today is less likely to frequent restaurants that don't consider their "diet" and restaurants the flock is growing.Read More
On this episode of The Barron Report, Paul Barron analyzes Foodable Labs data around two generations that are causing major shakeups in the restaurant industry: Millennials and Generation Z. We look at the frequency of restaurant visits, guest counts, and popular social platforms within these groups to give your concept insights into how to win with this major market segment.Read More