We are halfway through the first season of The Takeout Delivery and Catering Show and have covered the foundations for making sure your off-premise strategies are making you money. If you are struggling with the off-premise paradigm shift, if you feel like your catering and delivery channels are not working as effectively as they should, if you see the potential of off-premise but your bottom line is not reflecting the vision, then make sure to listen to the first half of the season to learn how to make your off-premise strategies smart, discoverable and profitable.
There are so many option and so many players, it's a challenge to figure out what is the right blueprint for off-premise success. The fundamentals of your off-premise strategies are crucial to your future success. In today's episode, Valerie and Erle speak with Richard Hodges, Vice President of Operations Services at La Madeleine. La Madeleine has had 6 years of consecutive growth in the off-premise space. Richard Hodges shares their industry leading strategies like how to leverage third-party partnerships, using the technology to reach customers on multiple platforms, and streamlining the technology to maximize efficiency and profitability.
14:46 - Free the data!
16:33 - Loyalty intergration.
21:07 - Negotiating with third-party service providers.
25:36 - Please send us your questions and comments at firstname.lastname@example.org
01:54 - Meet Richard Hodges, Vice President of Operations Services at La Madeleine.
02:26 - Le Madeleine's history in the off-premise space.
04:35 - The importance of differentiating your off-premise channels.
06:58 - Using technology and partnerships to increase efficiency and profits.