Starbucks: The Brand to Finally Crack the Code of Mobile Ordering and Mobile Payments?

Foodable WebTV Network

Foodable WebTV Network

Will Starbucks be the brand to finally crack the code of mobile ordering and mobile payments? While the coffee king has already implemented in-store mobile payments through its app for loyalty program members, Chief Digital Officer Adam Brotman recently revealed at the Fortune Brainstorm Tech conference that Starbucks will begin testing mobile ordering in an undisclosed market later this year. The challenge that most brands face with this adoption is to be able to seamlessly connect a customer’s digital experience — before they even step foot in the coffeehouse — to an in-store experience — when they pick up their order. According to Brotman, mobile ordering will also only be available to loyalty program members, and the feature will not roll out nationally unless it proves to be an enhancer, rather than a disturbance, to customers. Read More

3 Digital Brand Tips for Restaurants in the New Year

3 Digital Brand Tips for Restaurants in the New Year

2014 will mark the year that brands shift from “selling” to “telling” their story by integrating native ads, branded content – whatever you may call it. Now, with almost every major brand present on a social platform of some kind, the vehicle to deliver content to thousands or millions is easily approachable by almost any size business. As marketers address this amazing shift in strategy, it will take creative thinkers with a highly credible and disciplined approach, one that will prove to be challenging for the fainthearted marketing that’s gotten so used to action-based tactics for the past two decades.

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