The Present and Future State of Social Media & Digital Marketing

The Present and Future State of Social Media & Digital Marketing

As we’ve seen with Twitter in the past 12 months, technology—and more specifically, social media—is forced to continuously evolve to meet the demands of consumer behavior. Sometimes these changes are beneficial, and many times it takes multiple attempts to get it right. If we’re talking about one of the social giants like Facebook or Twitter, huge risk is a necessary evil to outperform the competition.

On this episode of “On Foodable Weekly,” we are joined by startup entrepreneur Nick Kellet, co-founder of list.ly, to discuss what’s been working (and what hasn’t) in the social media and apps space in relation to restaurants. 

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The New Social Media: How to Stand Out From the Crowd

The New Social Media: How to Stand Out From the Crowd

By Donald Burns, Foodable Industry Expert

You would have to live in a cave or on a deserted island to not see how the Internet and social media have dramatically changed how restaurants market in today's economy. 

Facebook has become the poster child of social media channels boosting 1.49 billion monthly active users. Twitter has an average of 320 million monthly active users. Instagram recently passed Twitter last month when it hit 400 million monthly active users. Face it, social media has become part of our lives.

Smart restaurant owners make social media marketing a must in today’s economy. The old saying that “you go fishing when the fish are biting” rings especially true when it comes to marketing and social media. With so many users on social media channels today, it’s very easy for your restaurant’s message to get lost in a barrage of posts, updates, tweets, and Instagram pictures. To stand out in today’s market, you need to be witty, original, authentic, and just a little different.

While the Big Four — Facebook, Twitter, Instagram, and Pinterest — have become the social media standard, there are some exciting new social channels appearing across smartphones everywhere. Savvy operators are taking a look at these new kids on the block as a way to out-market the competition.

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7 Creative Content Ideas for Your Restaurant Website

7 Creative Content Ideas for Your Restaurant Website

By Allison Tetreault, Foodable Industry Expert

In 2012, only 50 percent of independent restaurants had a website. Of them, 40 percent displayed their menu online.

Now, in 2015, a time when Millennials and Generation Z are strongly influencing the restaurant decision, it should be common sense that restaurants not only have a website that prominently features their menu, but also be active on social networks like Facebook, Twitter, and Instagram.

But as more restaurateurs embrace the Internet, more and more websites are gaudy, clunky, flashy, and just downright annoying. You can tell that the websites from that 2012 study haven’t been updated since. Restaurateurs aren’t updating their menu online, and aren’t keeping their content fresh. 

If you didn’t know this already, Google likes fresh content. And your customers? They like Google. 

Below are seven ways to keep the content on your website creative and entice more mobile viewers to put down that smartphone and visit your restaurant in person.

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Marketing Chiefs Shaping the Food Industry Today

Marketing Chiefs Shaping the Food Industry Today

By Amelia Levin, Foodable Contributor

Digital, social, mobile, video, blogs. The list of marketing opportunities goes on. And that’s precisely the challenge marketing executives in all industries face today as methods increasingly become more tech-oriented. 

Restaurant marketers – embedded in an industry with an extremely competitive landscape and super tight profit margins – face an even greater challenge to integrate digital expertise and various marketing strategies with the variety of mediums out there. With such complexity and no one, clear, overarching approach, few marketing masters are pulling all the strings to lead their brands and concepts to a new level of success. But some are doing just that. 

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How to Reach Your Audience on Instagram: Tips From Top Food Influencers

How to Reach Your Audience on Instagram: Tips From Top Food Influencers

By Brandee Sanders, Foodable Contributor

If you’ve spent even a few minutes on Instagram lately, chances are you’ve seen a hashtagged #food or #foodie photo. Or maybe it was that hashtagged #eeeeeats shot of a meal curated to perfection, well lit and art directed within an inch of its #artofplating life. That’s no accident, and you’re not imagining things — those pics are skyrocketing in frequency, and with them, Instagram is artfully poising itself to become the new face of food and drink influence online. A rising force in the space where tech meets what’s on your plate tonight, Instagram has scaled at incredible speeds, acquiring user mass and competitors along the way.

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