What Do We Call Whole Foods Now? Affordable?

Amazon.com Inc. slashed prices at Whole Foods Market stores on Monday, with some items seeing cuts up to 43 percent.

Items like organic Fuji apples and organic rotisserie chicken were accompanied by orange signs showing the old price, the new price, and text reading “More to come...”

In total, over 400 items have seen price cuts.


According to "Bloomberg," prices on whole trade organic bananas fell 30 percent, responsibly farmed tilapia fell 33 percent, and organic Fuji apples fell 43 percent. 

Since Amazon won the antitrust approval by the FTC last week, the e-commerce giant has made some big announcements about both of the the companies’ futures. 

Soon, Whole Foods’ healthy and high-quality private label products will be available through Amazon.com, AmazonFresh, Prime Pantry, and Prime Now. Amazon lockers will be available in select Whole Foods Market stores where customers will be able to pick up products shipped from Amazon.com.


In addition, Amazon Prime is becoming Whole Foods Market’s customer rewards program, meaning Prime members can expect special savings and other in-store benefits.

Stay tuned for more on this and other industry news from Foodable!


Food52 Breaks Into Retail with Provisions

Online foodie haven Food52 unleashed their online retail site Provisions this week. The new retail aspect of the site has positioned Food52 to be a one-stop-shop for foodies, chefs, and everyone in between. Not only can you look up cool recipes, you can now buy the equipment and accessories that are essential to the dish - all in one place. Cool Hunting tried out the beta version of Provisions. Check out what they had to say about it here.

Photo Credit: Cool Hunting

Photo Credit: Cool Hunting