By Suzy Badaracco, Foodable Industry Expert
When combing through the 210 Top 10 lists for 2015 offered up by trends forecasters, several gaps appeared. Forecasts for 2015 fell into distinct patterns with either the same predictions named again and again or general predictions offered, like “sustainable,” which are utterly useless to consumers and the industry in the end.
To understand why food and flavor trends are born, or step into the spotlight for any given year, one must also understand their surrounding Couriers and influencers. A Courier acts to shuttle a trend in from a neighboring focus, while an influencer can be seen as an ally to a trend. Consumer, health, and technology trends impact and shift trends that are expressed in the food industry. They move as a dance — when one arena experiences a shift, the other areas will shift in response. Without understanding what is influencing a food, flavor or beverage trend, you have little hope of predicting where it will go next. And that is the difference between tracking trends and forecasting them.Read More