The Capital Grille: A Fine-Dining Chain Success

The Capital Grille: A Fine-Dining Chain Success

By Kerri Adams, Managing Editor 

The Capital Grille is one of the many brands operated by Darden Restaurants . But out of all the fine dining chains that the firm owns, including Eddie V's Prime Seafood and Season 52, The Capital Grille is the most successful. The fine-dining segment is crowded with other upscale steakhouses, including Ruth's Chris Steak House, Morton's The Steakhouse, Fleming's Prime Steakhouse, Texas De Brazil, Shula's Steak House– to name a few. Nonetheless, this restaurant continues to expand, with over 50 restaurants in roughly 20 states. 

How the Brand Reached Success Against the Odds

The opening of the first The Capital Grille was risky for two reasons. One it first opened in 1990, during the ongoing recession and in Providence, RI. Downtown Providence was not the downtown it is today with the upscale and dining at Providence Place (which opened in 1999.) The downtown area was a bit rundown and was needing some tender  love and care. However, this is where the founder Edward P. "Ned" Grace, III decided to open the first location. From humble beginnings, the restaurant's initial success lead to the opening of other chains in city markets, including the neighboring cities Boston and DC. The Providence location is projected to move by July 2015 from it's original location to a larger location in the GTECH center. The fine dining restaurant has been celebrated today with several awards– the brand was named one of the top 50 American restaurants in Open Table’s Diners’ Choice Awards and has won a number of “Best of Awards of Excellence” from Wine Spectator magazine.

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