Plant-Based Food Has Been One of the Drivers of Consumer Trends For First Half of 2018

Plant-Based Food Has Been One of the Drivers of Consumer Trends For First Half of 2018

In this Special Report, our host Paul Barron takes the time to share with us some of the most interesting pieces of data from the Mid-Year Consumer Trends report.

Our sister company, Foodable Labs, analyzed 162K food influencers and 6.2 million conversations to determine what lays at the heart of consumer trends for the first half of 2018. As Paul Barron points out in this podcast, what constitutes a 'food influencer' for the purposes of this report, is an individual who's had five engagements with a restaurant a month, in terms of frequency.

There are five categories that the Mid-Year Consumer Trends report is based on and in this special podcast, you'll listen to Paul Barron's analysis of the data.

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The Dark Secret Behind YouTube's Vegan Community

The Dark Secret Behind YouTube's Vegan Community

YouTube has long been an open platform for discussion, but in recent years, it seems the platform has become more hostile.

In one segment particularly, the platform has caused serious emotional damage: Vegan.

Vegans of the past have been seen as nature-loving, happy-go-lucky people, striving to “do no harm.” And while that type of Vegan still exists, according to the Atlantic, it seems the culture of YouTube has grown to highlight a radical and often vicious community of vegans fighting over what is “right.”

Take, for example, Stella Rae, a nineteen-year-old Youtube Influencer with thousands of subscribers to her channel promoting Veganism.

After struggling with an eating disorder in her early teens, Rae came to see veganism as “morally righteous” and began aggressively pushing a vegan agenda, often posting confrontational videos like “Dumb Things Meat Eaters Say,” in which she tells non-vegans, “Eggs are literal chicken periods. Why would you want to eat that? That is so disgusting!”

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Marlin Network launches Foodservice Professional Panel

Marlin Network launches Foodservice Professional Panel

This foodservice marketing agency is putting together a restaurant operator panel and is looking for professionals just like you to become influencers in the industry!

Marlin Network is an agency that has been in business for over 30 years and is on a mission to engage consumers in better experiences away from home.

Currently, the agency is looking for input from operators, owners, chefs, and managers across all segments of commercial restaurants. Marlin Network wants the opinion of those people in the industry who are considered key decision makers, or the people purchasing product for their place of business.

This is an interesting opportunity for industry professionals who qualify, where they will be rewarded for voicing their thoughts on products anonymously. The company will never sell the participant’s information or market to them. Marlin Network’s goal is to better the foodservice industry and incorporate the opinions of real food industry professionals into their projects.

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Check out the Top 10 Happiest Food Cities!

Did you know that 71.2% of top foodie influencers cause others to visit restaurants and bars? Ever wonder which restaurants and cities foodies love the most? Foodable labs analyzed a data set of 7.3 million food influencers to figure out which foodie cities are the happiest. Of those 7.3 million influencers, Foodable Labs looked at those who dine out at least eight times a month and search exclusively for “happy terms.”

Here’s what we found!

  1. San Diego - 91.56
  2. Scottsdale, AZ 91.31
  3. Austin, TX 91.08
  4. Kansas City, KS 90.76
  5. Palo Alto, CA 90.55
  6. Sarasota, FL 90.37
  7. Columbus, OH 89.37
  8. Boulder, CO 89.11
  9. Thousand Oaks, CA 88.62
  10. Portland, ME 88.51

See which restaurants ranked the highest across America at www.foodabletv.com/top-restaurants

 
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Having Trouble Amplifying Your Brand's Reach? Follow These Tips!

Having Trouble Amplifying Your Brand's Reach? Follow These Tips!

Ask nearly every restaurant owner what their number one, long-term marketing ‘program’ or tactic is, and most will say effective word of mouth. This can be great until it starts to fizzle down or another new restaurant opens up down the street resulting in the competition becoming the new talk of the town.

Instead of shooting into the wind and hoping ‘word of mouth’ with deliver desirable long-term results, restaurateurs need to embrace a program that is an extension of word-of-mouth marketing, by developing what is called ‘brand ambassadors.’

A brand ambassador will positively represent and promote a restaurant’s venue. They will embrace the company values, vision, mission, and culture. They will strengthen a restaurant’s identity within the community by providing additional visibility and overall awareness.

Yes, word of mouth happens organically over time because of excellent food, drink, service, and experiences, don’t get me wrong. But what if there was a way to double-down and create multiple micro-communities and multiple levels of ambassadors to promote a restaurant’s brand?

That’s where an ambassador program comes in.

Here’s how:

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