By Suzy Badaracco, Foodable Industry Expert
When combing through 168 Trends Forecast Top 10 lists for 2014 offered up by trends forecasters, several gaps appeared. Was 2014 just so predictable that everyone had the same opinion or were we just so glad that 2013 was over and happy to look forward?
To understand why food and flavor trends are born, or why they step into the spotlight for any given year, one must also understand their surrounding Couriers and influencers. A Courier acts to shuttle a trend in from a neighboring focus, while an influencer can be seen as an ally to a trend. Consumer, Health, and Technology trends impact and shift trends that are expressed in the food industry. They move as a dance — when one arena experiences a shift, the other areas will shift in tandem. Without understanding what is influencing a food, flavor, or beverage trend, you have little hope of predicting where it will go next. And that is the difference between tracking trends and forecasting them. With that said, overlooking key trends is akin to having a puzzle with missing pieces, which means the picture remains incomplete and can be misunderstood. Here are a few of the overlooked patterns to round things out a bit to help complete this year’s puzzle.Read More