You have the square footage, you have the approved capacity, and you have the kitchen. These are the three key ingredients required to host an exclusive or intimate type event at any venue. Whether you have the capacity for 20 or 200 guests, there is an opportunity to generate awareness, revenue, and repeat customers by becoming known within your community for being the ‘best host in town’.
Hosting events are a great way to fill a restaurant on any chosen day or night. From hosting business networking events and office meetings to fundraising events, menu tastings, media launch parties, and ‘paint’ or ‘trivia’ type nights – restaurants have the ability to plan out the most “perfect event."
Restaurateurs must start to realize that hosting events are a great secondary source of revenue. By strategically planning your own events well ahead of time will position your restaurant to obtain pre-event cash-flow and allow you the opportunity to maximize on labour management, inventory management, and revenue per available seat on what may be a typically slower day.
Here are some strategies to craft a memorable and profitable restaurant event while becoming the talk-of-the-town through the use of social media!Read More