How to Tell If You Are Really Ready to Expand Your Brand

How to Tell If You Are Really Ready to Expand Your Brand

As you look at your restaurant, you might have thoughts of more locations. Maybe one or two more? Maybe a dozen? Perhaps you even have big dreams of multiple concepts from east to west? Before you get too far ahead of yourself, this might be a good time for a little reality check.

Yes, watching the movie "The Founder" with Michael Keaton as McDonald’s icon Ray Kroc gave us the idea that with a great game plan we could do the same thing. Ray Kroc was a man with a vision, a very aggressive vision and there was no way he was going to sit by and watch the two McDonald brothers just stay in their comfort zone and just survive. Ray wanted to thrive and to do that someone has to push the edge.

  • Who in your company is that person willing to push the edge?
  • Who is willing to make sacrifices to get what they want? 

Many live in one world and dream of another. There is the restaurant they have now and the restaurant they dream it could be. To get from one world to the other you need a means of transportation and that is called a solid plan.

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