The better-for-you fast casual brand B.GOOD has hired the restaurant industry veteran Brent Feldman as its new chief marketing officer.
Feldman is making a transition from a long career on the agency side to now on the brand side by joining B.GOOD's executive management team.
Prior to being named the CMO at the fast casual chain Feldman was the executive vice president at the Hill Holiday, an agency with a broad portfolio of food & beverage clients, including Chili's, Dunkin' Brands, and the soda giant Coca-Cola. He has also worked with Wendy's, Nestle, and McDonald's.
B.GOOD has brought Feldman on board to grow the brand with expansive marketing efforts and to increase brand consistency.
He will also be leading programs to develop more products and to improve the customer experience at B.GOOD stores. This is all in line with the healthy brand's recent expansion plan. The brand currently has 70 stores in the U.S., Canada, Switzerland, and Germany.Read More