B.GOOD Names This Former Food & Bev Ad Agency Executive as CMO

B.GOOD Names This Former Food & Bev Ad Agency Executive as CMO

The better-for-you fast casual brand B.GOOD has hired the restaurant industry veteran Brent Feldman as its new chief marketing officer. 

Feldman is making a transition from a long career on the agency side to now on the brand side by joining B.GOOD's executive management team. 

Prior to being named the CMO at the fast casual chain Feldman was the executive vice president at the Hill Holiday, an agency with a broad portfolio of food & beverage clients, including Chili's, Dunkin' Brands, and the soda giant Coca-Cola. He has also worked with Wendy's, Nestle, and McDonald's. 

B.GOOD has brought Feldman on board to grow the brand with expansive marketing efforts and to increase brand consistency. 

He will also be leading programs to develop more products and to improve the customer experience at B.GOOD stores. This is all in line with the healthy brand's recent expansion plan. The brand currently has 70 stores in the U.S., Canada, Switzerland, and Germany. 

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The Fresh Investors: A Look Into the Rising Popularity of Healthy Fast Casual

The Fresh Investors: A Look Into the Rising Popularity of Healthy Fast Casual

By Amelia LevinIndustry & Research Editor

When a few salad concepts first debuted in the mid-2000s, the industry – and consumers — didn’t seem to latch onto them as readily as one might think, at least outside of the west coast. But so much has changed since then. With a new emphasis on health and wellness impacting all facets of our lives, wholesome food concepts focused on lighter, fresher fare have finally found their grounding nationwide. 

Just last month, salad chain Sweetgreen – which has had investments from acclaimed restaurateur Danny Meyer and celebrity chef Daniel Boulud — secured $35 million in additional funding for further unit and technological expansion. Private equity firm Catterton Partners recently backed Protein Bar, and there are a crop of new or rapidly expanding players that are making this “good for you” space a hot one: Tender Greens, Greenleaf Gourmet Chopshop, City Greens, and Freshii. 

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Protein Bar CEO — Finding the Right Investors for Your Fast Casual

In this episode of Fast Casual Trends TV, brought to you by the Foodable Network, host Paul Barron is joined by Matt Matros, the founder of Protein Bar, a Chicago-based, good-for-you fast casual.

Watch the full episode to learn why being overweight ultimately led Matros to create Protein Bar, how to find great investors for your fast casual restaurant, and how Protein Bar is changing up the game when it comes to customer relationships.

Veggie Grill Leads the Way with New Age Food

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In this episode of Fast Casual Nation, brought to you by the Foodable Network, host Paul Barron talks to Greg Dollarhyde, Chief Energizing Officer at Veggie Grill about this veggie centric fast casual concept. Veggie Grill caters to a range of consumers, who all want the same thing– great tasting food that is still good for them. Watch the full episode to learn more about how this concept's style matches the trendy Hollywood location and the creative menu that mimics diner's favorites, but with healthy ingredients and less calories. 

Oooooopa!, Fast Casual Goes Greek

At the Fast Casual Trends & Directions Conference, we catch up with Nick Vojnovic, President of Little Greek. This open kitchen, fresh and healthy fast casual concept has recently opened its 12th store location, and continues to expand. In this episode, brought to you by the Foodable Network, Paul and Nick discuss some challenges in the Greek fast casual segment, as well as the overall rise of ethnic fast casual trends, and how wait times are changing for consumers, especially mobile Millennials. For more coverage from the FCTD event, check out our interviews with Rosati's Pizza, LeDuff America, Raising Cane's and Fatburger.