What Your Restaurant Can Do To Generate Revenue During Thanksgiving

What Your Restaurant Can Do To Generate Revenue During Thanksgiving

Each individual has their own personal explanation of what Thanksgiving means to them. The general, modern celebration of Thanksgiving however, is characterized as an opportunity to enjoy quality time with friends, family, food, the occasional beverage, large parades, and yes, often the game of football.  

It’s also a time to reflect, set aside political and corporate related agendas and turn a blind eye to the negative news surrounding us from around the world. Smiles, laughter, and memorable experiences are often shared over the course of the long weekend.

With so much focus around food, drink, and togetherness; what does all of this mean for restaurants on Thanksgiving?

Well, restaurants aim for a similar experience each and every day— offering food, beverage, smiles, laughter, and memorable moments with friends, co-workers, family, and loved ones.

Depending on the restaurant concept and its location, there likely lies a large opportunity to generate awareness, increase revenue, develop repeat customers, or hopefully, a combination of the three.

Here are six elements to consider for your restaurant around Thanksgiving:

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The Main Dish

In the Age of Information Overload, refinement is key. That was the thought behind The Main Dish - a quick compilation of the most bookmark-worthy links from the Foodable WebTV Network. Aside from our usual daily content, The Main Dish will serve a fresh batch of 5-10 handpicked pieces every Sunday from our editor of the most appetizing lists & literature that you may have missed.

 

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How to Make Holiday Promotions Work on Social

The holidays can be a tricky time to get consumers’ attention. With so many restaurant promotions, guests can feel overwhelmed. But social media allows restaurants to target consumers directly, giving operators some control. 

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Below are three tips to better position yourself on social media to make your holiday promotions stand out from traditional promotions.

1. Bust through the noise. During the holiday season, many companies promote specific charities, gift baskets or other offers. To separate your restaurant from the crowd, think outside the box with nontraditional media. If you have the budget to do so, invest in Facebook ads, which can help you reach several consumer demographics at once. UrbanSpoon, Yelp, Tumblr, Pinterest and Instagram are other platforms where foodies – especially millennials – are active. The popular and highly targeted sites are ideal for companies that can pay a bit more for advertising.

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