Hotels are also Jumping on the CBD Bandwagon to Help Guests Relax

Hotels are also Jumping on the CBD Bandwagon to Help Guests Relax

Move over THC, CBD the legal non-psychoactive compound found in the marijuana plant is on the rise.

As cannabis legal states across the country are seeing an economic boom, states without legal recreational marijuana are seeing potential in the CBD market.

The Hemp Business Journal anticipates that the CBD market will be a $2.1 billion market by 2020, which would be a 700 percent spike from 2016.

Not only are restaurants in New York City and Los Angeles offering guests CBD-infused treats and beverages, but hotels like The James Nomad and the Standard Hotel are offering either room service menus or mini bars with foods featuring this derivative of the cannabis plant. 

“We’re always researching new ways to help our guests relax,” said James La Russo, a manager at the hotel, to “Moneyish.” “CBD extract is proven to have calming effects, easing anxiety and stress. With it being legal in all 50 states, we knew we wanted to get involved.”

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Not Just a Homestay: How Airbnb Could Expand to Restaurants

Today's consumer is moving at one-click speeds. From online grocery shopping to a personal Uber chauffeur at the press of the button, errands and desires are met with instant gratification. This extended to travel, when online rental marketplace Airbnb revolutionized the hospitality industry by allowing consumers to host visitors looking for hotel alternatives.

Despite being known as a lodging service, in the future, will we be seeing restaurant hosts as well as homestay hosts on Airbnb? The company announced that it plans on expanding its scope with its new feature, "Experiences." Appropriately named, as it is meant to provide travelers the ultimate experience of the city they're exploring. Users won't just be able to book a room — they'll be able to book tours, dance scenes, and outdoor activities, too.

Its app, organized into "Experiences," "Places," and "Homes," also highlights the "Trips" program, which boasts more than 500 things to do across 12 cities worldwide, including Tokyo, Seoul, London, Paris, and Los Angeles. 

"We are taking a new approach with Experiences, which is people apply, and are embedded before they go live, and guidance is given," Airbnb Co-Founder and CTO Nathan Blecharczyk told Forbes. "We really want to make sure that these are set up for success from the beginning."

But that's not all. Soon Airbnb wants to take on other sectors, such as car booking and grocery delivery. The $30-billion company even partnered with reservation startup Resy, sketching out a future roadmap to allow guests to book restaurant visits during their trips, as well.

Rooms, recreation, and restaurants? These moves are truly positioning Airbnb as the premier tourist venture. Will it be successful in curating the perfect itinerary or will all these efforts show Airbnb is biting off more than it can chew? Read More

The Do's and Don’ts of Restaurant Communication Ethics

The Do's and Don’ts of Restaurant Communication Ethics

By Brian Murphy, Foodable Contributor

The list of items requiring management for restaurant owners is endless. Priorities should be reorganized if communications and ethics are low on that list. Far too often, independent and even larger restaurant groups suffer from target fixation, where the day-to-day operation is on the radar but the communication of the brand doesn’t help overall business. This phenomenon can turn negative quickly if care isn’t taken.

Bait and Switch

This form of fraud is an old one, but one going strong today. Bottom line: it’s desperate, it offers only a short-term solution, and it is against the law. The overall concept of an establishment is something that can easily (and sometimes honestly) be perceived as a “bait and switch.” Consider the nightclub that posts and advertises with photos of capacity crowds and top talent from a special event they hosted over a year ago. When guests pay the cover to get the experience they saw on Instagram and find a handful of people rattling around on the dance floor, they will feel like their money will be well-spent elsewhere next weekend. There are ways to capture guests having fun and make the place look crowded without pulling photos from the archives.

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Hotels Could Be the QSR Segment's Newest Threat

Foodable WebTV Network

Foodable WebTV Network

It’s been made pretty clear that fast casual has threatened both the casual dining and quick-service segments in the restaurant industry. And for legitimate reasons: Fast casual, for the most part, is quick, easy, fresh and customizable. 

In the background, hotels have been perking up to this consumer behavior, so expect to see some shifts in hotel dining options. Some have already taken action: in September 2013, Hilton Midtown in New York opened a new fast casual dining concept, called Herb N’ Kitchen. Four Seasons even did a bit of re-shifting in order to meet consumer needs when it rolled out a food truck concept in September, as well. Read More