Starbucks As It Deals With Social Issues and A Change in Leadership

Starbucks As It Deals With Social Issues and A Change in Leadership

Last week Starbucks’ company-owned stores shut-down to dedicate four hours nationwide to educate employees about racial-bias with the goal of preventing discrimination moving forward.

Although this initiative may not be enough to solve the problem of racism in America, most would agree that it is a step towards the right direction.

More than 8,000 stores shut down operations so about 175,000 employees could “go through a training program designed to address implicit bias, promote conscious inclusion, prevent discrimination and ensure everyone inside a Starbucks store feels safe and welcome,” as noted in a company statement.

Read More

Starbucks CEO Howard Schultz: 'Profitability is a Shallow Goal'

According to Starbucks head honcho Howard Shultz, profitability is a shallow goal for a business to have. You wouldn't expect to hear that from the CEO of Starbucks, would you? Companies are typically all about the bottom line, something Shultz believes is a mistake.  

In a recent interview, Schultz attributed his company's success to a business model that balances profitability and social consciousness. In 2012, the company sponsored more than 600K hours of community service completed by employees and customers. The brand plans to expand its service commitment to 1 million hours by 2015Read More