Your Restaurant's Off-Premise Success Depends On Building A Strong Foundation

Your Restaurant's Off-Premise Success Depends On Building A Strong Foundation
  • The 5 Pillars provide a foundation for your restaurant's takeout, delivery, and catering business. 

  • Learn how industry visionaries took the steps required to develop and execute successful off-premises programs.

The 5 Pillars of Successful Restaurant Takeout, Delivery and Catering, authored by Erle Dardick, is the foundation of building a strategic profitable off-premise sector of your business.  Centralized service strategies, sales and marketing, smart and effective operations, and strong leadership from the C-suite are paramount when it comes to building a scalable and profitable off-premises business. In this episode of The Takeout, Delivery, and Catering show hosts Erle Dardick and Valerie Killifer discuss actionable steps that can change the way your restaurant handles its off-premise business.

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The Technology Blueprint for Off-Premise Sales Growth

The Technology Blueprint for Off-Premise Sales Growth
  • Technology is the number one operational enabler that connects all the dots on the multi-channel, on-demand customer experience.

  • Slow down and understand your customer, they are your greatest resource when it comes to understanding your business. 

 

Technology also simultaneously opens up the back-end world of restaurant operations for the entire enterprise. But due to the breakneck speed of technology innovation and uncertainty over standards and norms in off-premises operations, the segment is earning a reputation as ‘the wild west’ of the restaurant industry. However, technology roadmaps that create a seamless customer experience are not only possible, they’re the only way to survive the battles that await operators. In episode three of The Takeout, Delivery, and Catering Show, we sit down with Mo Asgari, President of MonkeyMedia Software, to break down the barriers operators face and will highlight the best technology design for modern-age full-scale deployments.

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Off-Premise Insights — What the Data Tells Us About Takeout & Catering Operations

In this episode, we talk with Darren Tristano, a foodservice trend expert and 24-year veteran of Technomic Research and Consulting, where he co-founded Technomic Information Services and continues to provide industry insights and perspectives on restaurant, consumer and menu trends.  With a pulse on the industry, we look into what the data is telling us about takeout and catering operations.

Show Notes

  • 0:30 - Introductions

  • 01:15 - Erle sets the stage

  • 02:18 - Understanding the consumer

  • 07:08 - "Online ordering is one IT project away from being eliminated"

  • 07:46 - Welcome to the show Darren Tristano - let's define off-premise

  • 10:26 - Marketing or operations?

  • 14:08 - Third party players, how can operators make it work?

  • 17:27 - Can't operators opt out and simply say I'm going to get more active in my selling?

  • 19:10 - The technology is still new

This episode is brought to you by

 
 

Restaurant Reality TV Shows: The Good, The Bad and The Ugly

Restaurant Reality TV Shows: The Good, The Bad and The Ugly

There they are on TV, ready to fight the forces of evil and save the next restaurant. Millions tune in to these kind of shows because we root for the underdog. We want to see them come back from the edge of desperation. We love to hold on to hope.

The problems start to arise when that hope becomes the vision that many restaurants look to. Hope is not a strategy to run a business.

The other real issue is that people assume that turning around a failing or struggling restaurant is easy. Hey, they do it every week within the time frame of a TV episode, why can’t this be done at my restaurant? But the problems that really cause a restaurant to go down the path of despair started a long time before those TV cameras showed up.

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Making the Mental Shift into Being a Leader

Making the Mental Shift into Being a Leader

You got that promotion to that leadership role. You have the skills and your hard work has paid off,  right? Not so fast. While the skills might be there, the skills you need at the level of leadership are quite different. You may be in for a bigger challenge than you realize.

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