Food Delivery Discount Service Increases Sales During Restaurant Off-Peak Hours

Food Delivery Discount Service Increases Sales During Restaurant Off-Peak Hours

hough delivery has proven to be a huge market with the likes of UberEats and Grubhub snatching up restaurant dollars, it has also proven to be extremely expensive for operators and, consequently, for consumers.

According to Forbes, Restaurants could pay anywhere between 11% and 45% commission on each order if they sign up for a delivery service. And while restaurants admit that adding these services improve order numbers and total revenue, these rates are huge. And the delivery fees on the consumer side aren’t tiny either.

Two entrepreneurial brothers based in NYC noticed this issue while scouring for promo codes and coupons to lower their delivery order prices. Wondering, ‘why isn’t there some sort of food delivery happy hour’ Mohamed and Sidi Ahmed Merzouk set out to create this type of app.

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"Top Dish" Round Two: Vancouver's Cinara

"Top Dish" Round Two: Vancouver's Cinara

Which restaurant reigns supreme? Find out in "Top Dish," a multi-part mini-series where the top three Canadian restaurants go head-to-head for the title of best dish. Restaurants and their chefs, one in Montreal, one in Vancouver, and one in Toronto, will fire up their pans and show off why their talent, style, and concept make them No. 1.

How It's Scored

The scoring system for "Top Dish" begins by determining the top restaurant in each city through our proprietary Foodable Labs data, but to shake things up, we've enlisted the top local food influencers to put their taste buds to the test as critics. Each critic's responsibility is to taste the chef's featured dish (sign us up!) and give a serving of the truth — what is their honest, on-camera critique? (Not in front of the chefs, of course. Unless they're watching this now...)

Our critics are asked to privately rate different elements of the dish and experience to determine an overall score. The overall scores for each restaurant are revealed at the end of "Top Dish." But what goes behind each of the scores? Three things: the critic's scorecard (which includes selection, tableware, plating, ingredients, and more on a scale of 1 to 10), food sentiment score, and service sentiment score, the latter two tracked by Foodable Labs. In total, the highest score a restaurant can earn is 270 points.

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Free Report: Top Ingredient Trends 2015

Free Report: Top Ingredient Trends 2015

By Jessica Bryant, Managing Editor

While there are many moving parts to upholding a successful restaurant business or food brand, many would argue that ingredients are the spine of an operation’s success. You can have the most friendly business in town, but if your food is mediocre, it’s only a matter of time before customers seek out more high-quality options. This is especially true with the increasingly educated landscape of culinary consumers.

Aside from freshness and quality of ingredients, it’s also important for chefs, operators, suppliers and analysts to keep an ear to the ground for long-lasting food trends: Which ingredients are consumers (especially Millennials) talking about — and eating up? How can chefs infuse these ingredients into their own menu without losing their culinary voice or artistic point of view?

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Ingredients Millennials are Talking About: Kohlrabi

Ingredients Millennials are Talking About: Kohlrabi

By Carlynn Woolsey, Foodable Contributor

Have you ever passed by a vegetable in the grocery store and wondered, “What IS that?”  If so, you may have been looking at kohlrabi. With a bulbous shape and texture similar to that of broccoli stems, this member of the cabbage family is more alien (It is even referred to as “space cabbage” at times!) than it is earthling. That may soon change though as chefs and home cooks alike are embracing kohlrabi for its out-of-this-world health benefits and versatile preparations. 

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Ingredients Millennials Are Talking About: Cauliflower

Ingredients Millennials Are Talking About: Cauliflower

By Carlynn Woolsey, Foodable Contributor

Brussels sprouts and kale have each had their moments as ‘it’ ingredients, so it only seems fitting that cauliflower, from the same brassica oleracea family as its trendy predecessors, would have a moment, too. As far as vegetables are concerned, right now, cauliflower is as au courant as it gets.  

Nutrient-Packed Powerhouse

Want a way to get a hefty dose of antioxidants, cancer-fighting compounds, and vitamins, just by eating one vegetable? Then eat a serving of cauliflower! A single cup of this nutrient-packed powerhouse delivers over 90% of the recommended daily value of vitamin C, and contains vitamin B6 and vitamin K, as well. Cauliflower works as a natural anti-inflammatory agent, and is rich in fiber, folate, and omega-3 fatty acids. With Millennials making more and more food choices based on healthful intentions, it’s no coincidence that cauliflower has become so popular.

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