Instagram Bans Canadian Influencers From Posting Cannabis Content

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Although cannabis was made legal in Canada last week, Instagram influencers are getting their cannabis-related content pulled down by the social media platform.

Apparently, the social platform isn't providing any reasoning for why these posts are being removed, instead, the user is getting a notice that says it violates their community guidelines.

Instagram's guidelines have "strict rules around cannabis portrayal that are intended to prohibit the facilitation of smoking weed. While you can post about weed-related content and advocate for marijuana, promoting the sale of the drug is against the rules," according to "CTV News" in Toronto.

Canadian Influencer Natalia Chiles posted on the platform with a cannabis teacup giveaway but the post was then taken down with no explanation.

It appears as though Instagram is struggling to review the content posted on the app because after Chiles spoke to a local news station, Instagram responded saying that removing the post was a mistake.

"Because of the borderless nature of our community, we try to enforce our policies as consistently as possible," said Alex Kucharski, an Instagram representative said in an email. "Our team processes millions of reports each week, and sometimes we get things wrong. We're sorry for the mistakes."

With that being said, it's no wonder that influencers and brands that are embracing the cannabis industry are unsure what's allowed to be posted and what isn't.

But since the cannabis boom is just starting in Canada, this is likely going to be an ongoing problem.

Will Instagram invest in more resources to handle the influx of cannabis-related posts?

The cannabis edible industry is expected to be worth $ 4.1 billion by 2022 in both Canada and the U.S. according to a recent report by Arcview Market Research.

Then there's the cannabis dining trend that is also gaining momentum. In areas in the U.S. where Cannabis isn't legal recreationally like New York City, CBD-infused food offerings have popped up on menus. On the west coast, Spring, a fine dining restaurant in LA has a menu dedicated to CBD-infused dishes.

The cannabis dining scene in Canada is about to explode and Instagram has become the platform for chefs and operators to show off their culinary masterpieces.

But if Instagram is deleting some of these posts by mistake, this could detour users from posting this type of content.

Read more about this challenge at "CTV News."

Learn how CBD is making an impact in the foodservice industry on this recent episode of The Barron Report below.

Summer Food Trends That Millennials Will be Showcasing on Instagram 

 Summer Food Trends That Millennials Will be Showcasing on Instagram 

With the official start of summer being only a few weeks away, consumers are going to ramp up their usage of photo-focused platforms like Instagram to get inspired on where to go and what to eat. 

"When it comes to engaging with posts that include summer related hashtags, Instagrammers are highly active—with 18-24 year olds making up the majority of the audience. And, of that, 66% of them are women. The top countries for summer related hashtags include Brazil, Australia, US, Italy, Germany and the UK. Globally, top summer hashtags included #summer, #summertime, #beach, #sun, #summervibes, #summer2017, #hot, #fun and #summerdays," writes Instagram in its Business Blog. 

With that in mind, we are going to see new food trends fill Instagram feeds this summer. 

According to a recent predictions article by "CNBC," the Instagram-able food trends foodies will be posting food pics of will feature poke, street corn, farro, and bee pollen.

But healthy trends will remain at the forefront, expect to see more consumer posts about fermented foods like kimchi, miso, and Tempeh. 

"In the last year, a number of companies promoted apple cider vinegar tonics as homeopathic remedies and a cure-all for everything from acne to hangovers," writes "CNBC." "There are already a number of products on the market that are rich in probiotics and micro-organisms and aim to support digestive and immune health. Expect to see more of these gut-healthy food items throughout the year."

Move over squid ink, it's activated charcoal's turn. 

Read More

Check out the Top 10 Happiest Food Cities!

Did you know that 71.2% of top foodie influencers cause others to visit restaurants and bars? Ever wonder which restaurants and cities foodies love the most? Foodable labs analyzed a data set of 7.3 million food influencers to figure out which foodie cities are the happiest. Of those 7.3 million influencers, Foodable Labs looked at those who dine out at least eight times a month and search exclusively for “happy terms.”

Here’s what we found!

  1. San Diego - 91.56
  2. Scottsdale, AZ 91.31
  3. Austin, TX 91.08
  4. Kansas City, KS 90.76
  5. Palo Alto, CA 90.55
  6. Sarasota, FL 90.37
  7. Columbus, OH 89.37
  8. Boulder, CO 89.11
  9. Thousand Oaks, CA 88.62
  10. Portland, ME 88.51

See which restaurants ranked the highest across America at www.foodabletv.com/top-restaurants

 
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LA Concept Uses Instagram as Its Delivery Platform

LA Concept Uses Instagram as Its Delivery Platform

Today brand's have multiple outlets where they can tell their restaurant's story and connect with guests outside of the store. Instagram has become wildly popular, especially with millennials, as a platform to share and view the best food porn the internet has to offer. 

Chef Malachi Jenkins the founder of the LA concept, Trap Kitchen knows how powerful of a marketing tool Instagram can be. He is solely using Instagram to promote his catering business. 

Jenkins posts the concept's daily menu items, prices and the phone number to order on the social network. After seeing the delicious post, guests can either order for delivery or pick-up.  

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Taco Bell Launches Instagram Campaign for Teen Charity

Photo Credit: Mobile Marketer 

Photo Credit: Mobile Marketer 

Taco bell is taking great strides in social media again, this time to raise awareness and funds for their Graduate for Mas foundation.  The fast food giant's foundation has been working with teens for over twenty years and they hope that by using social media they will attract more teens to the project.

Using the power of Instagram, Taco Bell and it's partner Get Schooled will be reaching out to teens and encouraging them to participate in the "Yearbook Time. Upload Yourself into Times Square".   For each photo uploaded Taco Bell will donate $100 to its Graduate for Mas foundation - or up to $1 million.  Select teens will also be surprised when they see their name and photo included in world's largest yearbook in Times Square.

In a recent interview with Mobile Marketer, Regina Borda of Taco Bell said, "Working closely with Get Schooled, this initiative not only rewards the tremendous efforts made by students who have joined the Graduate for Más movement, but also gives those students an opportunity to inspire others.”   READ MORE