Austin Coffee Company, High Brew Coffee Closes $20 Million in Funding Round

Austin Coffee Company, High Brew Coffee Closes $20 Million in Funding Round

Ready-to-drink cold brew coffee brand, High Brew Coffee has closed a $20 million funding round that was led by Charles Street Partners. This investment has become the Austin, Texas brand’s largest investment to date.


The recent funding is considered to be non-traditional due to the celebrity investors they rounded together such as, members of rock band Kings of Leon, and celebrity chef Tim Love.

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McDonald’s Commits to New Tiered Dollar Menu

McDonald’s Commits to New Tiered Dollar Menu

McDonald’s just launched its new $1 $2 $3 Dollar Menu across the US hoping to win back the nearly 500 million customer visits it says it’s lost since 2012. In addition to the remodeling of established restaurants, updating its menu with items like the buttermilk crispy chicken tenders and rolling out mobile ordering, the new tiered value menu is expected to help the fast food giant bounce back.

And their efforts are already showing some promising results. After a sustained decrease in visits between 2013 and 2016, McDonald’s showed a healthy jump in comparable sales in the second and third quarters of 2017, according to “Ad Age”.

This new tiered menu is the latest of McDonald’s price focused menus. Back in 2002, the chain launched its Dollar Menu where it offered eight items for a dollar each. Since then different types of menus have been shuffled across the board such as the Extra Value Menu, the Dollar Menu and More, and the You Pick Two menu.

The new $1 $2 $3 Dollar Menu is being promoted nationwide with TV, radio, digital and social campaigns all sharing the same funny and relatable storylines. The campaign, expected to run about six to eight weeks, will also be supported later in the year, as well as into 2019. "It's one that we are not going to walk away from," says U.S. Chief Marketing Officer Morgan Flatley.

Competitor chains like Taco Bell and Wendy's, aware of McDonald's plans for the $1 $2 $3 Dollar Menu, also introduced new or updated low-priced offerings this month. For example, Taco Bell is promoting the variety of $1 items it sells and will introduce $1 Nacho Fries on Jan. 25.

The $1 $2 $3 Dollar Menu is now offering a choice of a sausage burrito, McChicken, cheeseburger, or any size soft drink for $1. For $2, customers can get Sausage McGriddles, 2-piece Buttermilk Crispy Tenders, a Bacon McDouble, or a small McCafé beverage. For $3, there's the Sausage McMuffin with Egg, the new Classic Chicken Sandwich, the Triple Cheeseburger, and a Happy Meal.

Later this year, McDonald’s will be introducing new "hot off the grill" fresh beef to its menu, which will also receive a heavy promotional campaign. You can read more about McDonald’s new menu on “Ad Age.”

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What You Can Learn From Nestlé Toll House Café by Chip Franchisee Incentives

What You Can Learn From Nestlé Toll House Café by Chip Franchisee Incentives

Finding the right investors for one's business can be an arduous task. Between meetings, presentations, and coming up with the best ways to market a concept– an operator can be left exhausted at the end of the day and sometimes to no avail.

One way to find investors to buy into your franchise is to start investing in your business yourself.

While there are many ways to help your business grow, like investing in your company culture, hiring the right kind of team, and improving the product quality of a business– when it comes to scaling, things can get tricky.

One effective way to get the attention of people with the big bucks is by creating attractive franchise incentives and limited-time offers that investors simply can’t resist.

A good example of this is currently being rolled out by Nestlé Toll House Café by Chip, which recently announced a “Buy 3 Get 2 deal,” along with 50 percent off franchise fee in 30 regional malls.

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How Restaurant Incubators Are a Win-Win for Investors and Chefs

How Restaurant Incubators Are a Win-Win for Investors and Chefs

By Jim Berman, Foodable Industry Expert

Raising capital, finding a key location, insuring a business, and tackling marketing are only some of the demands that a new restaurateur must manhandle before even the first crawl into the kitchen. What if there were smart investors who were just unzipped enough to open a door or two for creativity? Or perhaps some cash, a place to sell food? What if business acumen, wrapped with just enough of an absurd bent on fiscal adventure to help a skilled kitchen hooligan, was a good qualification for an investor?

And the incubator was born. Up from the rubble of a deflated technology burst-bubble, the incubator evolved as a safe haven for the creatively inclined to nurture their idea using the resources — like money — of an investor without being strapped to a bank. Rather, the incubator offers guidance to usher new projects to market.

In the same vein, a restaurant incubator provides the physical space, along with other supports, to cultivate the growth of a spirited chef as they open their own place. Dotted throughout the country, like Chicago’s Intro and R. House in Baltimore, these incubators offer an opportunity for chefs that may otherwise be locked out of owning their own businesses. Brooklyn FoodWorks, for example, was created to cultivate creativity with a distinctly Brooklyn flavor. The New York iteration of the incubator employs a panel of industry experts and advisors to move the talent beyond the kitchen door.

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