The “Lifestyle Brand” Formula: Authentic Connections and Passion in the Restaurant Industry

The “Lifestyle Brand” Formula: Authentic Connections and Passion in the Restaurant Industry
  • Today’s consumers expect more from their restaurants than just food.

  • With brands like Shake Shack and Taco Bell, how can your restaurant become a “lifestyle brand”?

On this Foodable.io session, brought to you by Kabbage, Host Yareli Quintana explores with &pizza, Pincho Factory, and Intelligentsia what it means to be a “Lifestyle Brand.” As well as how to push past just serving food with panelists who pour their passion for their brands into effective communication and marketing.

Read More

Will Taco Bell's New Products Further Position The Company As A Lifestyle Brand?

Will Taco Bell's New Products Further Position The Company As A Lifestyle Brand?

Not only can you get food from this chain at basically any time, wear their branded clothing line, stock your pantry with iconic Taco Bell flavors; from dips and sauces, to taco shells and now… tortilla chips, too?

Grocery stores will soon offer Taco Bell’s latest retail product featuring the iconic flavors the Mexican-themed brand has grown to be known for.

Soon customers be able to get tortilla chips in three flavors: Classic, Mild and Fire.

Two of the flavors, as their names indicate, are inspired by Taco Bell’s signature sauces.

Read More

Chipotle steals the Taco Bell CEO To Rescue Fast Casual Brand

Chipotle steals the Taco Bell CEO To Rescue Fast Casual Brand

The search is over and faith in Chipotle’s future seems to be on its way to being restored.

On Wednesday morning, Chipotle shares experienced a 14 percent hike, according to “Bloomberg.”

This is thanks to Chipotle’s Tuesday announcement that founder Steve Ells will be officially stepping down by March 5 of this year as the chief executive officer to pass along the post to Brian Niccol, former CEO to Yum! Brands’ Taco Bell Division.

Steve Ells will transition from a Chipotle Chairman role to an Executive Chairman for the brand, as he welcomes Brian Niccol as a new member of Chipotle’s Board of Directors.

Read More

This Lifestyle Brand and Scratch-Made Bowl Concept Plans to Grow by 75% By the End of 2017

This Lifestyle Brand and Scratch-Made Bowl Concept Plans to Grow by 75% By the End of 2017

Consumers are no longer confined to their own kitchens to make nutritious meals now that an array of better-for-you brands have emerged.

These concepts are offering meals that are GMO-free, all-natural, and with grass-fed meat and no high fructose corn syrup. They are also catering to gluten-free, vegan, vegetarian, and paleo eaters. 

Eating healthy isn't just a consumer fad, but instead has become a movement that has changed the restaurant industry forever. 

With that being said, which of these healthy concepts have the most potential?

A few of these brands landed on our National Top 25 Restaurants list, which is compiled from consumer social data pulled from Foodable Labs. The list highlights the industry's bigger players, that are the widespread, recognizable brands and chains consumers know and love.

At the end of 2016, Corelife Eatery ranked at No. 19 on this list. This brand currently has 16 stores, but plans to grow to 28 stores by the end of the year. 

To help the concept meet its aggressive expansion goals, Scott Davis, the former Panera Bread chief concept officer was brought on as the president earlier this year. 

We sat down with the restaurant industry veteran to see why he decided to make the move to Corelife Eatery, how the brand incorporates consumer trends, and what's to come. 

Read More

Creating a Lifestyle Brand for the New Age Consumer

When Georgetown friends Jon, Nic and Nate came up with the Sweetgreen concept, they did so in the hopes of creating a place they would want to eat at every day. Focusing on consumer trends like healthy, honest food Sweetgreen has become more than just a fast casual brand; it's a lifestyle. Transparency, branding and the adoption of new technology have added to their success, and the brand's music festival Sweetlife has taken off as an additional way to create relationships with their consumers. Watch the full episode as Paul sits down with Nic to discuss all things Sweetgreen.