The “Lifestyle Brand” Formula: Authentic Connections and Passion in the Restaurant Industry

The “Lifestyle Brand” Formula: Authentic Connections and Passion in the Restaurant Industry
  • Today’s consumers expect more from their restaurants than just food.

  • With brands like Shake Shack and Taco Bell, how can your restaurant become a “lifestyle brand”?

On this Foodable.io session, brought to you by Kabbage, Host Yareli Quintana explores with &pizza, Pincho Factory, and Intelligentsia what it means to be a “Lifestyle Brand.” As well as how to push past just serving food with panelists who pour their passion for their brands into effective communication and marketing.

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Will Taco Bell's New Products Further Position The Company As A Lifestyle Brand?

Will Taco Bell's New Products Further Position The Company As A Lifestyle Brand?

Not only can you get food from this chain at basically any time, wear their branded clothing line, stock your pantry with iconic Taco Bell flavors; from dips and sauces, to taco shells and now… tortilla chips, too?

Grocery stores will soon offer Taco Bell’s latest retail product featuring the iconic flavors the Mexican-themed brand has grown to be known for.

Soon customers be able to get tortilla chips in three flavors: Classic, Mild and Fire.

Two of the flavors, as their names indicate, are inspired by Taco Bell’s signature sauces.

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Chipotle steals the Taco Bell CEO To Rescue Fast Casual Brand

Chipotle steals the Taco Bell CEO To Rescue Fast Casual Brand

The search is over and faith in Chipotle’s future seems to be on its way to being restored.

On Wednesday morning, Chipotle shares experienced a 14 percent hike, according to “Bloomberg.”

This is thanks to Chipotle’s Tuesday announcement that founder Steve Ells will be officially stepping down by March 5 of this year as the chief executive officer to pass along the post to Brian Niccol, former CEO to Yum! Brands’ Taco Bell Division.

Steve Ells will transition from a Chipotle Chairman role to an Executive Chairman for the brand, as he welcomes Brian Niccol as a new member of Chipotle’s Board of Directors.

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This QSR Turned Lifestyle Brand Partners with Forever 21

This QSR Turned Lifestyle Brand Partners with Forever 21

Taco Bell is known for being a fan favorite brand and has fostered a loyal following, especially with millennials. The QSR chain is making another move to appeal to this younger segment of the population. 

Taco Bell has released a clothing line that is available for a short time at Forever 21. The limited-edition fashion collection, release just last week, includes items for men, women and girls.

There are taco-themed jackets, sweatshirts, zesty bodysuits, and even cell phone cases available on the Forever 21 website. Prices for the items range from roughly $8 to $25.  

“Inspired by iconic graphics that each brand is known for and set against a mix of playfully vibrant prints, the collection features tops, bodysuits and cropped hoodies for women. For men, a sweatshirt, hoodie and anorak jacket are updated with pops of color and distinctive illustrations that effortlessly bring the heat. The exclusive collection also features select graphic tees, a pullover and hoodie for girls,” writes Taco Bell in a press release.

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Meet the Innovator Behind the Next Big Lifestyle Brand

On this episode of The Barron Report, Paul chats with CEO Justin Rosenberg about how he has created a brand that is more than just a place to eat. Rosenberg likes to play guitar and surf so for him, it was just a natural progression for those hobbies to play a role in his business. With the incorporation of an athletic club and virtual reality employee training, honeygrow creates authentic connections with both its customers and its employees.

Listen on:      iTunes   |   Google Play

Show Notes

  • 12:23 - Connecting to the Community
  • 14:59 - Be Authentic, Be Transparent
  • 16:12 - Catering Institute
  • 19:24 - The Future of Engagement: Virtual Reality