It’s no secret that casual dining chains are struggling in today’s market. In order to survive with the fast casual brands and the elevated casual dining chains, staples in the casual dining segment are being forced to adapt.
Whether it’s with a massive rebranding or with a menu overhaul, these are all strategies to keep guests in seats.
Chili’s has already completed a rebrand, but it’s uppin’ the ante with a menu revamp. The chain announced in late September that it will be cutting down its menu by 40%.
Its current menu features 125 appetizers, entrees, desserts and more– but it will be trimmed down to 75 items
The new menu will be focusing on its most popular items like its burgers, ribs, and fajitas.
“Over the years, like many bar and grill chains, Chili’s chased consumer trends, expanded the menu and tried to be all things to all guests, therefore compromising execution and resulting in a fuzzy food reputation,” said Chili’s in a recent statement.Read More