With Beef Production Projected to Increase; Marketers Go After Millennials

With Beef Production Projected to Increase; Marketers Go After Millennials

“Beef. It’s What’s for Dinner” slogan is back!

Earlier this month, the beef industry released a social-media campaign ending with its throwback slogan, first introduced almost 25 years ago.

The online-only campaign from the National Cattlemen's Beef Association is said to be “aimed at millennials that have childhood memories of the slogan and want to know more about their food,” according to “The Wall Street Journal.”

Something that is interesting about the commercial is how the old nursery rhyme, “Old MacDonald Had a Farm,” serves as inspiration for the narration of the video while the storyline is modernized to give a behind-the-scenes look to how technology is helping farmers do their job today.

“The association revived the campaign to appeal to young consumers—especially millennial parents—who want to know the origins of their food, while playing homage to the beef brand,” Alisa Harrison, senior vice president of global marketing and research at the Beef Association told “The Wall Street Journal.”

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Chalkboard Art Helps Local Restaurants Convey Authenticity

Chalkboard Art Helps Local Restaurants Convey Authenticity

By Lesley Jacobs Solmonson, Drinks Editor

According to a study commissioned by Adored, Inc., chalkboard art is more relevant to consumers as it conveys authenticity and leaves much to the customer's imagination, unlike photos or print ads. 

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Bye Bye Beer — Gen Y Is All About the Wine

Bye Bye Beer — Gen Y Is All About the Wine

A study released by the Wine Market Council earlier this year stated that, as of January 1, 2016, every Millennial is officially of legal drinking age. In fact, 36% of Gen Y-ers are drinking wine compared to 34% of Boomers with Gen Y wine consumption up 10% over the last two years. Seeing marketing gold, wine producers have jumped on the Millennial bandwagon offering up novel approaches to wine advertising and consumption that cater to this generation’s demand for a challenging triumvirate of novelty, quality, and value.

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Big Restaurant Brands that Have the Most Distinctive Social Media Voices

Big Restaurant Brands that Have the Most Distinctive Social Media Voices

By Kerri Adams, Editor-at-Large

Social media platforms provide more than just entertainment to users, they are an outlet for them to engage with others and also voice their opinions.

From a brand perspective, when Facebook propelled the social media realm in 2007, it quickly became another platform for brands to share promotions. But today, it’s a whole different animal.

Not only are there so many web-based technologies including, Twitter, Instagram, Pinterest, Vine, Snapchat, and Facebook, but brand’s need to develop and maintain a digital voice that appeals to their customer-base.

It’s not easy to juggle multiple channels and keep up with an especially active audience on social media, but some brands have figured out the secret sauce in their social media strategy.

Let’s take a look at the big brands with the most unique and engaging social voice.

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The 3 Chief Reasons Every Restaurant Should Be Using Instagram

The 3 Chief Reasons Every Restaurant Should Be Using Instagram

By Kaitlin Ohlinger, Foodable Contributor

Instagram was the fastest growing social media network of 2014. This is not exactly earth-shattering news, and it has become almost standard practice for restaurants to utilize Instagram to engage with their customer base. Considering that Instagram is completely free, fast and not overly difficult, the question is: if you’re a restaurant: why aren’t you using Instagram?

If somehow you are currently unconvinced, check out the popular InstaFeeds of one of Portland’s most celebrated chefs, Vitaly Paley. Paley’s Place, Imperial and the relatively new Portland Penny Diner all maintain unique and enticing accounts guaranteed to make you change your dinner plans.

Says Chef Paley: “As part of an overall ‘keeping us in the public’s eye’ Instagram is a very easy and in the moment tool that is very effective in bringing in diners for that very dish we just posted about. We have to be careful not to be totally self-serving and balance it out with other fun and perhaps non-food related images.”

For those that may be stuck in a 2010 social media mindset, what exactly is it about Instagram that makes it such a no-brainer for restaurants? To pinpoint this, we have to take note of some of human beings best and worst qualities, and why Instagram capitalizes on all of them. Instagram has surpassed the point of just a social media trend and become an incredibly powerful marketing tool.

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