Positive Attitudes Towards Frozen Food May Encourage Shoppers to Keep Visiting Grocery Stores

Positive Attitudes Towards Frozen Food May Encourage Shoppers to Keep Visiting Grocery Stores

After years of carrying an undesirable reputation, frozen food is making a comeback. The generation leading the trend is no other than Millennial.

Yes, you read right—Millennials!

The same demographic that is renown to be the foodie generation, characterized to be particularly reluctant to sacrifice a food’s quality or nutritional value for, simply, convenience.

That attitude still holds true and has not necessarily changed. What has changed is how these frozen foods are being produced.

The positive shift towards frozen food is said to have happened for various reasons.

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Coca-Cola Stock Surges After Diet Coke Reboot

Coca-Cola Stock Surges After Diet Coke Reboot

At the beginning of the year, the soda giant Coca-Cola rolled out four new Diet Coke flavors-Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange, and Diet Coke Twisted Mango. 

The company also revamped the cans with a new fresh and trendy design and tested over 30 new Diet Coke flavor recipes to find flavors that would appeal specifically to millennials. 

“We cast a very broad flavor net after looking at what Millennials are eating and drinking and what food and beverage trends and insights told us,” said Melissa Schwartz, Diet Coke Senior Brand Manager. “We tried everything from spicy notes to exotic superfruits from around the world. We even hosted a mixology session in Atlanta where we invited fans to ideate, create and taste Diet Coke flavors we were considering.”

Evidently, this has payed off. 

Today, the brand announced its quarterly results and its overall revenue beat expectations by $300 million.

"The company said the launch of its popular low-calorie Diet Coke in sleeker tins and flavors including ginger-lime and feisty cherry drove Diet Coke volumes up 3 percent, marking a return to growth for the brand in North America," writes "Reuters." "Overall, volumes rose 3 percent, with growth in both sodas and teas and coffees driving much of the gains. Organic sales, that exclude gains from acquisitions or divestitures, rose 5 percent in the first quarter."

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What Millennials Want and How This Is Changing the Food Industry 

What Millennials Want and How This Is Changing the Food Industry 

It’s no secret that the Millennial generation has the greatest buying power in today’s market. There are more millennials working and earning a living than any other age group. 

With that in mind, marketers are all fighting to get their brand or concept in front of this segment of the population.

So, what do Millennials want?

Customization

Today’s Millennial diner is often health-conscious and wants options.

They are looking for customizable menus. Guests love having some control when it comes to what goes in meal, whether it’s a bowl, burger, sandwich, etc. Picky eaters can stick with their favorite ingredients, while more adventurous eaters can select a few favorites and mix in new ingredients to try. It’s an option that makes almost everyone happy.

This is part of the reason the fast casual segment has taken off. Usually, these concepts offer customizable options on their menus that guests love.

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Foodable's 2018 Protein Sourcing Guide & Report— Most Loved Protein, Top Companies to Source From & more...

Foodable's 2018 Protein Sourcing Guide & Report— Most Loved Protein, Top Companies to Source From & more...

The way consumers look at protein has changed over the past decade. Gone are the days when every meal had to have a traditional protein represented as the star of the dish. But does that mean protein is in trouble? Sure, restaurant guests are looking for healthier choices and are a little more open to trying meat alternatives, but that does not mean the protein segment is dead.

So, how does each type of protein stack up in the ranking by consumers? Are you having trouble figuring out what is the hottest protein trend for 2018? Do you want the scoop to determine which top protein sourcing company is the best fit for your business?

Don’t worry, Foodable Labs has you covered. That’s right! Look no further than the 2018 Protein Sourcing Guide and Report powered by our sister company, Foodable Labs.

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Lemonade: How a Brand Effectively Reaches a Millennial Audience

Lemonade: How a Brand Effectively Reaches a Millennial Audience

By Kerri Adams, Editor-at-Large

Whether you’re an operator, chef, or foodie– you’re probably sick of hearing the term Millennial. 

The term Millennial has often become a buzz word that the media loves to throw in a headline every chance they get. 

But, why is there so much of a focus on these generation? It’s because of their tremendous buying power. 

With more than 80 million millennials, this group is the largest and most influential generation since the baby boomers. So it’s safe to say, that a brand that speaks millennial and knows what they want is likely going to be a successful one. 

So how does a brand achieve this?

The National Restaurant Association has some valuable tips such as:

  • “Highlighting your social responsibility: Millennials are socially aware and responsible. They connect with brands that support sustainability and give back to the community. If you have them, emphasize organic, hormone-free, grass-fed and locally sourced items in menus, promotions and ads. Don’t overemphasize “green” and recycling; millennials already expect these as ground-level efforts.” 
  • “Maximizing your social networking: Ensure you have an engaging online presence including interactive Twitter and Facebook profiles. Run any promotions across all social media platforms. Include calls to action that allow millennials to interact with your brand.”

To get some first-hand tips on how to effectively market to this generation, we decided to reach out to a restaurant brand that millennials can’t seem to get enough of.

Lemonade is a fast casual with 25 stores in California. This chef-driven concept has a seasonal and veggie driven menu and caters to the on-to-go consumer with customizable food options. 

We sat down with Joann Cianciulli, the director of marketing at Lemonade to see how the brand is reaching the millennial audience from the inside out.

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