After years of carrying an undesirable reputation, frozen food is making a comeback. The generation leading the trend is no other than Millennial.
Yes, you read right—Millennials!
The same demographic that is renown to be the foodie generation, characterized to be particularly reluctant to sacrifice a food’s quality or nutritional value for, simply, convenience.
That attitude still holds true and has not necessarily changed. What has changed is how these frozen foods are being produced.
The positive shift towards frozen food is said to have happened for various reasons.Read More