The Art of the Cocktail Glass

The Art of the Cocktail Glass

By Kerri Adams, Editor-at-Large

Gone are the days where bars and restaurants had only a few glasses to serve beverages in. With the rise of hand-crafted cocktail, there are more glass wares available than ever.

The cocktail glass is a central component to the visual aesthetic of the beverage and this is almost (or some may argue that it is) equally as important as the actual taste of beverage.

It’s true when they say diners eat and drink with their eyes first. When a diner sees a unique looking cocktail, it’s almost impossible for them to resist the urge to order their own and to post a photo of the cocktail on Instagram. The glass of the cocktail plays into that. It only heightens the presentation.

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Non-Alcoholic Mixology 101: How to Attract Guests With 'Mocktails'

Non-Alcoholic Mixology 101: How to Attract Guests With 'Mocktails'

By Brian Murphy, Foodable Industry Expert

Non-alcoholic drinks are on the rise, and mixologists are up for the challenge of mixing up delicious alternatives to the standard non-alcoholic beverages. A choice of iced tea and lemonade in addition to soft drinks should no longer be the exclusive options, as discriminating guests are venturing further down the road of craft beverages.

Guests choosing not to consume alcohol are demanding to not feel left out, or simply overlooked, for not holding up their end of the shifting societal norm (and increased check average). Indulge them, and while you are at it, make the people consuming their go-to alcoholic beverage take notice of your leadership stance on craft, non-alcoholic drinks in the process.

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3 Trends From Tales of the Cocktail 2015

3 Trends From Tales of the Cocktail 2015

By Natalie Migliarini, Foodable Contributor

Tales of the Cocktail brings thousands of people to New Orleans every July to learn about new happenings and trends in the cocktail industry. As the weather heats up, cocktails and spirits are flowing to beat the heat. I attended this year and am sharing my thoughts on everything from popular parties and seminars, to dinners trending in this industry.  

Creating a Healthy Balance of Wellness

One trend I noticed was a focus on incorporating a healthy lifestyle and wellness into the industry. There were several different events that helped promote and support a healthy lifestyle. These events varied from massages to organized runs, which allowed attendees to create a healthy balance. Mezcal El Silencio sponsored the Suite Silencio, which served a healthy cocktail made from coconut water, mezcal, and honeydew. The suite also offered a serene place for event goers to relax and unwind with a massage. Novo Fogo, a cachaça brand, held their annual Novo Fogo Miles: A 5k Dash of Balance. The first five finishers of the 5k received a $1,000 sponsorship from Novo Fogo to host an industry wellness event in their town. 

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