Restaurant Websites: Common Mistakes and How to Fix Them

Restaurant Websites: Common Mistakes and How to Fix Them

By Tim Hilton, Foodable Industry Expert

Not having a website these days is no longer an option. Today’s customers spend more time than ever online, and your website is there to help transition them from mere website visitors into paying customers. Your website is undebatably a vital key to your business success.

Customers turn to your website for information, and depending on whether you give them with what they’re looking for, answer their questions or provide them with value. Your website can attract, engage, or even encourage your customers to look elsewhere.

However, getting your website right isn’t as easy as it seems. There are a myriad of factors and bases to cover when it comes to designing a customer-focused website that does what it’s supposed to. Done right, and always available to your customers, your website has the potential to become your hardest-working employee.

So, what are some common mistakes that restaurants make on their websites, and what can you do to fix them? Take a look below.

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A Digital Grapevine: Mobile Apps Boom at the Intersection of Tech and Wine

A Digital Grapevine: Mobile Apps Boom at the Intersection of Tech and Wine

By Brandee Sanders, Foodable Contributor

Buying wine with a right swipe on your phone and having it arrive on your doorstep? Snapping a picture of a label and instantly geo-connecting with other people drinking it right now across the world? This isn’t the realm of Twilight Zone sci-fi. In fact, it’s the here and now. Make no mistake about it: Mobile wine apps are booming.

According to Google’s Shopper Marketing Council, “84 percent of smartphone shoppers use their phone to help shop while in a store. Eighty-six percent of smartphone usage occurs within apps, with only 14 percent of consumers' smartphone usage taking place on mobile websites, according to Yahoo! Flurry Analytics' data set of more than 450,000 apps installed on 1.3 billion mobile devices.” That’s a lot of data!

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Top 5 Mobile Brands & the Future of Mobile Marketing

On this week’s “On Foodable Weekly,” brought to you by the Foodable WebTV Network, host Paul Barron talks mobile masters and Google trends with guest Brandon Hull, founder and editor at NextRestaurants.com and vice president at Main Path Marketing.

In this episode, we break down the Top 5 mobile brands of last quarter and ask the tough questions about the future of mobile and technology as it relates to dining. What about the No. 1 mobile brand makes it so successful? Will consumers continue to embrace brands that engage them from a mobile-first perspective, like Instagram contests and gamification? And how can smaller brands compete with bigger brands using mobile?

Top 5 Mobile DON’Ts When Marketing to Millennials

Top 5 Mobile DON’Ts When Marketing to Millennials

By Paul Barron, Foodable Founder

As Millennials dominate the mobile landscape in the restaurant business, quite a few brands are stepping up on mobile engagement to connect to this emerging dining group. This pushes both brands and consumers on a collision course for the development of innovative mobile apps, websites, games and processes that will position brands in the near future as mobile breakout brands.

The Top 5 Mobile DON’Ts for Millennial engagement starts with analyzing the mobile behavior and comments on social that can help brands in the development of a mobile roadmap.

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