By Mae Velasco, Associate Editor
There’s no denying that, to a certain extent, the once Big Mac of the food industry has become a small fry in the restaurant business. After a near 60 years of success as the king of QSRs, the consumer shift away from fast food and to healthier alternatives, coinciding with the rise of fast casual, has taken a big bite out of McDonald’s.
Although the brand is still popular for its inexpensive efficiency — even if millennials don’t want to admit it — the last few years have plagued McDonald’s with challenges. From headlines such as “Fallen Arches: Can McDonald’s Get Its Mojo Back?” and “Still Not Lovin’ It: McDonald’s Sales in US Drop for Seventh Straight Quarter,” it seemed as though foodservice professionals and consumers alike were watching and waiting to see if the world’s largest restaurant company would finally crumble under all the pressure of falling market shares and its giant corporate identity crisis, as the brand struggled to find its footing with an increasingly health-conscious audience.
Even fast-casual success story and founder of Freshii, Matthew Corrin, penned a letter to McDonald’s, calling out the QSR and calling for action by saying, “The reality is that McDonald’s is stagnating…. You are struggling with declining same-store sales, offering franchisees inadequate leadership and fumbling through your menu rather than adding healthier options.”Read More