6 Creative Ways to Enhance Your Social Media

6 Creative Ways to Enhance Your Social Media

By Donald Burns, Foodable Industry Expert

Look at the social media landscape over the last few years and you’ll notice significant changes. Facebook, Twitter, and Instagram are household names, and restaurants know that to market themselves effectively, they have to be on these basic social media platforms. If you want to stay current with what the “cool kids” (also known as the millennials) are using, we need to explore the evolution of social media.

A Picture is Worth a Thousand Words

When social media started and we had those bulking desktops, pictures were used to share memories. We would upload pictures and share a snapshot of our lives. Then came along the smartphone and pictures changed from being just memories to becoming the basis on communication.

When we started using social media, we would sort through our photos and upload the best ones. The persona of social media was you are what you have done, where you have been, and who your friends are. Basically, you are a composition of the accumulation of memories.

Today, social media has morphed into “instant expression.” The mind shift has changed to what you are doing now. Like, right now. We have almost moved into a voyeuristic frame where we like to share what is happening right now in our life. Your guests want to be a part of your business and there are some new apps that can help you share that message.  

“All marketing is about creating conversations and triggering emotions. If you think it’s all about you, you’ll never last.” – Donald Burns, The Restaurant Coach™

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Restaurant Tech Guide Preview: Rockbot and the Evolution of Guest-Facing Tech in Restaurants

Restaurant Tech Guide Preview: Rockbot and the Evolution of Guest-Facing Tech in Restaurants

America’s drug of choice comes in the form of a 6 oz., pocket-sized contraption filled with endless functions; a black hole of opportunity. Glued to our screens, hiding behind a roughly 5” display (depending on model), we have become mobile addicts, feeding our ego and time.

But we’re not here for an intervention; there’s a lot of positives when it comes to mobile usage — connecting people to each other as well as businesses, enhancing on-location experiences, and gaining knowledge through a bevy of information and media.

In fact, according to a Pew Research Center study centered around Mobile Usage in 2015, young smartphone owners increasingly use their devices to watch videos and listen to music. In “experience sampling” surveys, where smartphone owners were asked questions about their mobile usage twice a day for one week, 75 percent of young smartphone users “indicated using their phone to watch videos at least once over the study period, compared with 31 percent of those 50 and older.” It was also found that 64 percent of younger adults “used their phones at one time or another to listen to music or podcasts — a 43-point difference compared with the 21 percent of older users who did so.”

What does this mean for restaurants? 

Guest-facing mobile integration is key for an enhanced dining experience for younger generations such as Millennials and Gen Z. And since they’re the two largest generations to-date, eventual increased buying power is not far away, and marketing to these groups is instrumental for sustainable success.

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Apps to Watch: Grate - Redefining the Consumer Restaurant Review

Apps to Watch: Grate - Redefining the Consumer Restaurant Review

By Allison Levine, Foodable Contributor

Service in a restaurant can make or break a diner’s experience. As a diner, how do customers let the server know how they feel? Perhaps a generous tip of 30 percent tells the server they did a very good job. But, does a tip of 10-15 percent say there was a problem? And does management find out that service was exceptional or terrible? Management will most likely find out if service was lacking when a negative review is left online for all of the public to see. But, besides the detrimental effects that review may have on a restaurant, has management been provided any tools about where they can improve in order to not repeat the same issues over and over?

San Francisco-based company Grate has created an App that offers a solution for customers to provide constructive criticism in a discreet and anonymous way. Grate is an iphone app (it is not yet available for Droid) that helps restaurants get information about their servers. Customers can discreetly and privately rate their servers and send comments. In return, management is able to better manage their service staff.

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Foodable Announces the First-Ever Annual Tech Guide for Foodservice Professionals

Foodable Announces the First-Ever Annual Tech Guide for Foodservice Professionals

Search “restaurant” in the App Store, and you’ll be met with more than 18K results. 

Mobile apps are just one small piece of the restaurant technology puzzle. Combine the ever-growing, ever-shifting technology landscape with the inevitably busy schedules of restaurant professionals, and it’s easy to understand why many operators are not utilizing the technologies that makes the most sense for their business.

Foodable’s Annual Technology Guide, premiering in late 2015, aims to fill this educational gap and solve this pain point. It will be the first-ever technology guide for the foodservice industry.

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