How to Take Mobile Phone Photos for Restaurant Marketing

How to Take Mobile Phone Photos for Restaurant Marketing

By Brian Murphy, Foodable Contributor

Content for social media is something that comes naturally to some and can be the bane of a restaurateur’s existence for others. Professional photographers are brought into some establishments, while others rely on heisted images found on Internet searches. Marketing imagery options are abound, but professional photographers can get expensive and showcasing someone else’s food doesn’t make sense. Behold the power of the smart phone you may be holding at this very second.

The cameras in smartphones continue to improve, and third-party apps and attachment lenses are a small investment that pay big dividends in the marketing department. Guests are demanding authenticity in imagery, and want regular updates that capture their interest. Here are ways to get great everyday shots.

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Are Mobile Food Concepts Still on the Rise?

In this episode of On Foodable Weekly, brought to you by the Foodable Network, host Paul Barron discusses the trends and studies revolving around mobile concepts, including food trucks, food carts and pop-ups with AJ Barker, Concept Developer at Think Tank Hospitality Group. Learn why there is still a huge consumer demand for mobile food and how these units are continuing to be used as a launching pad for a brick and mortar, while also being added as a supplement to existing ones. Watch the video to also see how brands within all industries are using these concepts to market their products.

Four Seasons Takes to the Streets with New Food Truck Concept

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There has been some concern within the restaurant business regarding food trucks stealing business from regular brick-and-mortar establishments. Instead of fighting back against this new segment, Four Seasons figures, 'if you can't beat 'em, join 'em!'

Thus sparked the creation of The FS Taste Food Truck - FS standing for Four Seasons, of course.  The new concept is aimed at taking Four Seasons' high-end cuisine to the streets, making it accessible to a larger audience.  Guy Rigby, VP of food and beverage, said in a recent press release, “Food is a passion for us at Four Seasons and we are always seeking to share that in inspiring and exciting ways, whether it’s through a Michelin-star dining experience or the perfect beer and burger pairing at one of our gastropubs."  Read More