How to Take Mobile Phone Photos for Restaurant Marketing

How to Take Mobile Phone Photos for Restaurant Marketing

By Brian Murphy, Foodable Contributor

Content for social media is something that comes naturally to some and can be the bane of a restaurateur’s existence for others. Professional photographers are brought into some establishments, while others rely on heisted images found on Internet searches. Marketing imagery options are abound, but professional photographers can get expensive and showcasing someone else’s food doesn’t make sense. Behold the power of the smart phone you may be holding at this very second.

The cameras in smartphones continue to improve, and third-party apps and attachment lenses are a small investment that pay big dividends in the marketing department. Guests are demanding authenticity in imagery, and want regular updates that capture their interest. Here are ways to get great everyday shots.

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Pinterest: The Social Platform Your Restaurant Should Be On

Pinterest: The Social Platform Your Restaurant Should Be On

By Kaitlin Ohlinger, Foodable Contributor

In our current social-media drenched society, coming up with a strategy that works best for your product or brand is all about getting the most possible visibility out of each channel. Facebook seems to get most of the attention, but its algorithm often results in less actual views- unless you want to fork over some cash to promote a post. Pinterest offers a sneaky little alternative that might be easy to dismiss as just a fad to those oblivious to its charms. Just remember: Pinterest went from non-existence to an estimated $11 billion dollar valuation in just six years. There just might be something to it. 

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Reaching the Right Guests: The ABC’s of Location-Based Marketing

Reaching the Right Guests: The ABC’s of Location-Based Marketing

By Brian Murphy, Foodable Contributor

Ever-changing methods of marketing in the hospitality industry are only going to get more powerful — and more challenging. The use of mobile technology opens up a virtually endless wealth of information that can be quite useful to managers and owners, though methods and tools require time to keep up with the pace — time that often just doesn’t exist. 

Technology and data is often baffling for independents that don’t have the funds to pay someone to handle their marketing. And when the choice between drilling into data is competing with planning today’s menu, the latter will likely win. 

Larger players in the market often have a better handle on data, but don’t always know how to proceed with it. As a result, they fall short when it comes to interacting with both existing and potential guests. Guests are tech-savvy and see through many attempts of restaurants trying find a solid place in guests’ social media feed.

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Top 5 Mobile Brands & the Future of Mobile Marketing

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On this week’s “On Foodable Weekly,” brought to you by the Foodable WebTV Network, host Paul Barron talks mobile masters and Google trends with guest Brandon Hull, founder and editor at NextRestaurants.com and vice president at Main Path Marketing.

In this episode, we break down the Top 5 mobile brands of last quarter and ask the tough questions about the future of mobile and technology as it relates to dining. What about the No. 1 mobile brand makes it so successful? Will consumers continue to embrace brands that engage them from a mobile-first perspective, like Instagram contests and gamification? And how can smaller brands compete with bigger brands using mobile?

How to Build More Effective Local Presence: 6 Tips for Multi-Location Restaurants

How to Build More Effective Local Presence: 6 Tips for Multi-Location Restaurants

By Jessica Bryant, Managing Editor

With many different routes available in the digital marketing spectrum, the road to effectively reaching your intended audience can be difficult. For multi-location brands, this challenge multiplies per unit. And with consumers’ increasingly limited attention spans, it’s up to local franchisees and operators to figure out how to step up and stand out from the competition. Just like any trend, successful marketing is most effective when done on a local level. Location-based marketing not only targets your customers more directly, but in turn, is also more cost-effective, creating more return on your investment.

Below are some tips and strategies that multi-location concepts can implement to build a more effective local presence online.

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