By Brian Murphy, Foodable Contributor
Content for social media is something that comes naturally to some and can be the bane of a restaurateur’s existence for others. Professional photographers are brought into some establishments, while others rely on heisted images found on Internet searches. Marketing imagery options are abound, but professional photographers can get expensive and showcasing someone else’s food doesn’t make sense. Behold the power of the smart phone you may be holding at this very second.
The cameras in smartphones continue to improve, and third-party apps and attachment lenses are a small investment that pay big dividends in the marketing department. Guests are demanding authenticity in imagery, and want regular updates that capture their interest. Here are ways to get great everyday shots.Read More