Peapod and FarmLogix: Exploring the Future of Food Tech

Peapod and FarmLogix: Exploring the Future of Food Tech

On this special episode of The Barron Report recorded at Foodable.io, brought to you by Kabbage, we get to discuss how technology has become the core backbone of how we reach, interact, and exchange info with our customers. In this episode, Guest Host Donald Burns navigates us through this discussion of where technology could take the industry over the next decade. How will online, mobile, Social, AR and more affect the business of the future?

Joining Donald are two food businesses who, while aren’t technology companies, rely on technology to move their businesses forward.

Carrie Bienkowski of online grocery delivery company Peapod is showing Americans how they can shop smarter, save time and money, and find the foods they want in order to eat better. Using their online platform, customers are able to fill and adjust their carts all with the tap of a finger.

Meanwhile, Linda Mallers, CEO and President of FarmLogix discusses how their company is a company transforming the local and sustainable food supply chain by connecting buyers to producers with technology and sustainability expertise.

Watch the episode above to see how these businesses are leveraging technology in their daily lives as well as how they predict tech to impact the industry.

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How to Take Mobile Phone Photos for Restaurant Marketing

How to Take Mobile Phone Photos for Restaurant Marketing

By Brian Murphy, Foodable Contributor

Content for social media is something that comes naturally to some and can be the bane of a restaurateur’s existence for others. Professional photographers are brought into some establishments, while others rely on heisted images found on Internet searches. Marketing imagery options are abound, but professional photographers can get expensive and showcasing someone else’s food doesn’t make sense. Behold the power of the smart phone you may be holding at this very second.

The cameras in smartphones continue to improve, and third-party apps and attachment lenses are a small investment that pay big dividends in the marketing department. Guests are demanding authenticity in imagery, and want regular updates that capture their interest. Here are ways to get great everyday shots.

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The 3 Chief Reasons Every Restaurant Should Be Using Instagram

The 3 Chief Reasons Every Restaurant Should Be Using Instagram

By Kaitlin Ohlinger, Foodable Contributor

Instagram was the fastest growing social media network of 2014. This is not exactly earth-shattering news, and it has become almost standard practice for restaurants to utilize Instagram to engage with their customer base. Considering that Instagram is completely free, fast and not overly difficult, the question is: if you’re a restaurant: why aren’t you using Instagram?

If somehow you are currently unconvinced, check out the popular InstaFeeds of one of Portland’s most celebrated chefs, Vitaly Paley. Paley’s Place, Imperial and the relatively new Portland Penny Diner all maintain unique and enticing accounts guaranteed to make you change your dinner plans.

Says Chef Paley: “As part of an overall ‘keeping us in the public’s eye’ Instagram is a very easy and in the moment tool that is very effective in bringing in diners for that very dish we just posted about. We have to be careful not to be totally self-serving and balance it out with other fun and perhaps non-food related images.”

For those that may be stuck in a 2010 social media mindset, what exactly is it about Instagram that makes it such a no-brainer for restaurants? To pinpoint this, we have to take note of some of human beings best and worst qualities, and why Instagram capitalizes on all of them. Instagram has surpassed the point of just a social media trend and become an incredibly powerful marketing tool.

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Mobile Tech Mashup: 7 Apps Worth Considering for Your Restaurant Operations

Mobile Tech Mashup: 7 Apps Worth Considering for Your Restaurant Operations

By Brie Abramowicz, Foodable Contributor

There is no denying that keeping up with the latest trends in mobile tech as they relate to your food business is a job in and of itself. To save you time and energy as the busy holiday season approaches, we’ve compiled a list of seven mobile apps for your consideration.

Build More Brand Buzz

Are you focused on generating more “buzz” around your business? Take note of the following: 

Chefs Feed

Calling all chefs! Chefs Feed wants you to share your positive dining experience with the dining public, all while building your chef celebrity. Patrons can learn about you and your restaurant(s) by way of a consolidated page which lists your hospitality accolades and past recommendations all in one place. 

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New Booking App “Resy” Monetizes Hard to Get Reservations

Resy Mobile App  | Twitter

Resy Mobile App | Twitter

Reservations at top new restaurants are always a hot commodity, but are they worth paying for?  New booking service app Resy sure thinks so. Creating a business model that sells hard to get reservations at some of the best new restaurants, Resy hopes to profit off of consumers’ desire to skip the wait. 

To operate, consumers sign up for a Resy account and download the mobile app.  Reservations are sold based on demand pricing and while some reservations do not cost anything, most range from $2-$50 dollars. Founder Ben Vaynerchuk argues that “people value time more than anything” and claims that consumers will pay to avoid waiting for a table.    

Launched in June of last year, Resy has already enlisted 80 participating restaurants in both New York and Los Angeles and with over 250,000 users, the app is currently in the process of expanding into other markets, including Washington D.C. Resy is also partnering with a car service that will allow users to simultaneously book a table and a car to take them there.    

However, this is not the only app on the market offering services like this, I Know the Chef is also a membership that allows users to make last minute reservations with a VIP experience. So this shows that third-party companies have recognized that consumers are willing to pay extra for these perks. Read More