How to Leverage Third-Party Partnerships and Technology to Increase Off-Premise Profits

We are halfway through the first season of The Takeout Delivery and Catering Show and have covered the foundations for making sure your off-premise strategies are making you money. If you are struggling with the off-premise paradigm shift, if you feel like your catering and delivery channels are not working as effectively as they should, if you see the potential of off-premise but your bottom line is not reflecting the vision, then make sure to listen to the first half of the season to learn how to make your off-premise strategies smart, discoverable and profitable.

There are so many option and so many players, it's a challenge to figure out what is the right blueprint for off-premise success.  The fundamentals of your off-premise strategies are crucial to your future success. In today's episode, Valerie and Erle speak with Richard Hodges, Vice President of Operations Services at La Madeleine. La Madeleine has had 6 years of consecutive growth in the off-premise space. Richard Hodges shares their industry leading strategies like how to leverage third-party partnerships, using the technology to reach customers on multiple platforms, and streamlining the technology to maximize efficiency and profitability.   

Show Notes

14:46 - Free the data!
16:33 - Loyalty intergration.
21:07 - Negotiating with third-party service providers.
25:36 - Please send us your questions and comments at producer@foodabletv.com
 

01:54 - Meet Richard Hodges, Vice President of Operations Services at La Madeleine.
02:26 - Le Madeleine's history in the off-premise space.
04:35 - The importance of differentiating your off-premise channels.
06:58 - Using technology and partnerships to increase efficiency and profits. 

 

This episode brought to you by:

 

The Field Day App Connects Brands with Ambassadors to Execute That Last-mile Sales Opportunity

The Field Day App Connects Brands with Ambassadors to Execute That Last-mile Sales Opportunity
  • The Field Day App Can Help Solve the “Last-Mile” Sales Challenge for Big Brands.

  • Most National Brands Have Undeveloped Local Sales Strategies. On this Podcast, Erle and Val Explore a Guerrilla Marketing App That Can Help.

Today's restaurant chains have many channels of foodservice offerings like brick and mortar, takeout, delivery, and catering.  Many times, all of these channels are centralized under one facility.  

One challenge for these restaurants is creating a sales and marketing plan that increases awareness for all offerings.  For example, an off-premise offering is a local proposition to the consumer and for national chains that have all-encompassing sales and marketing strategies, awareness around their local offerings are generally underdeveloped.

On this episode of The Takeout, Delivery, and Catering Show Valerie and Erle speak with Alex Nocifera, founder of Field Day; a platform and marketplace for brand ambassadors helping big brands like Chick-fil-a, California Pizza Kitchen, and Red Robin drive local marketing efforts, such as catering sales outreach. 

Read More

Red Robin on Best Practices for Restaurant Takeout and Catering Differentiation

Red Robin on Best Practices for Restaurant Takeout and Catering Differentiation
  • Erle Dardick and Valerie Killifer explore takeout and catering as two separate "channels" in your restaurant make-up.  These "channels" need to have different strategies to work effectively. 

  • Trudy Jones, Director of Alternative Platforms for Red Robin, explains the different elements to consider when taking on takeout and catering channels in your restaurant. 

Takeout and catering are completely different businesses, and the secret to making them work successfully is in the design of different consumer solutions for each channel, including unique transaction workflow, menus and product selection, packaging, centralized services, and workflow — and each have entirely different strategies. In this episode of The Takeout, Delivery, and Catering Show we speak with Trudy Jones - Director of Alternative Platforms for Red Robin, to explore the different elements required for takeout and catering, and why each one is important for delivering a brand experience that keeps customers coming back for more.

Read More

Your Restaurant's Off-Premise Success Depends On Building A Strong Foundation

Your Restaurant's Off-Premise Success Depends On Building A Strong Foundation
  • The 5 Pillars provide a foundation for your restaurant's takeout, delivery, and catering business. 

  • Learn how industry visionaries took the steps required to develop and execute successful off-premises programs.

The 5 Pillars of Successful Restaurant Takeout, Delivery and Catering, authored by Erle Dardick, is the foundation of building a strategic profitable off-premise sector of your business.  Centralized service strategies, sales and marketing, smart and effective operations, and strong leadership from the C-suite are paramount when it comes to building a scalable and profitable off-premises business. In this episode of The Takeout, Delivery, and Catering show hosts Erle Dardick and Valerie Killifer discuss actionable steps that can change the way your restaurant handles its off-premise business.

Read More

The Technology Blueprint for Off-Premise Sales Growth

The Technology Blueprint for Off-Premise Sales Growth
  • Technology is the number one operational enabler that connects all the dots on the multi-channel, on-demand customer experience.

  • Slow down and understand your customer, they are your greatest resource when it comes to understanding your business. 

 

Technology also simultaneously opens up the back-end world of restaurant operations for the entire enterprise. But due to the breakneck speed of technology innovation and uncertainty over standards and norms in off-premises operations, the segment is earning a reputation as ‘the wild west’ of the restaurant industry. However, technology roadmaps that create a seamless customer experience are not only possible, they’re the only way to survive the battles that await operators. In episode three of The Takeout, Delivery, and Catering Show, we sit down with Mo Asgari, President of MonkeyMedia Software, to break down the barriers operators face and will highlight the best technology design for modern-age full-scale deployments.

Read More