7 Horrible Mistakes You’re Making in Your Restaurant

7 Horrible Mistakes You’re Making in Your Restaurant
  • These catastrophic mistakes can lead to your restaurant’s demise.

  • How do you avoid making them?

This year could be your best ever. The restaurant industry is approaching epic market growth and that is the sign of a healthy economy. The downside is that the market can only support so many restaurants before the bubble bursts and many will close their doors in the wake of the restaurant apocalypse coming. It truly is Darwinian Theory at work. The strong will survive and the weak (or average) will perish.

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What is the Financial Impact of Restaurant Review Sites?

What is the Financial Impact of Restaurant Review Sites?

By Joe Welsh, Foodable Industry Expert

Over the past few years, many restaurant owners I have met with have been very skeptical of review sites, such as Yelp, Foursquare, and TripAdvisor. They contended that the reviews are false, misleading or competitors just writing bad reviews about them. In some cases, they claim that Yelp was misleading in its representation of reviews.

Recently though, I’ve seen a shift in how operators feel about review sites. They have faced reality and accept the fact that it really doesn’t matter what they think. Consumers can visit as many review sites as they wish and will form their own opinion. If the majority of the reviews are positive, that will create its own impression and the consumer will make a decision. If they are negative, well we know what happens then.

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Does the Internet Accurately Portray Your Restaurant's Identity?

Does the Internet Accurately Portray Your Restaurant's Identity?

By Joe Welsh, Foodable Industry Expert

What does a consumer see when they search for your restaurant on the internet?

Many restaurant owners are so busy with running their business that they don’t have the time to think about how the internet has changed the marketing landscape and the impact it has on their business. Think about it, social media, review sites, and local search are tools that consumers use every day. The smartphone has made these tools available to them whether they are at home or not. Word of mouth marketing has now expanded well beyond speaking with your friends.

Many restaurant owners that I speak with still have the opinion that many of their customers do not use the internet at all. I ask a simple question, take a look at your restaurant customers and see who is using a smartphone or ask who owns one.  A recent study by Exact Target indicated that 85% of their survey respondents said mobile devices are a central part of everyday life. Just as important, on average respondents report spending 3.3 hours a day on their smartphones. As you look to the future for growth opportunities, tools such as online ordering, email marketing and online reservations are used often by millennials who are your future customers. Is your restaurant visible and are you communicating with them?

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New App Allows Restaurants to Respond to Online Reviews Quickly

A majority of today's consumer has started to rely on restaurant review sites before making their decision about dining at a restaurant. As the technology lovin' millennial myself, I have actually not gone to a restaurant because of a bad review or two I saw on yelp. These review apps give your customers a chance to share the good and often the bad of their dining experience. Restaurants can't please every customer and negative reviews are bound to happen.

However, the new app SayBack has recently launched which allows a business to see a review that has just been posted. The app is aimed for restaurant and cafe owners and it will be sending a text to the app user when a review is posted from popular websites such as, Trip Advisor, Yelp and Google+. The best way to handle a negative review is often responding politely to the unhappy guest and apologizing for their unsatisfying experience and doing this quickly for potential diners to see.

SayBack also offers an online brand management service which is where they will respond right away to the negative reviews for you. This removes the emotional component for the owners and it ensures the responses are always professional. Seeing a counter response from a restaurant that is defensive is not going to appeal to a new potential diner and it could turn them away. Read More