Tyson Foods Launches New Content Network in Partnership with Foodable Network

In today's rapidly moving digital climate, restaurant brands are trying to stay ahead of the game to catch the attention of the ever so restless consumer. 

Devices are now inundated with ads from brands. While these touchpoints will likely remain part of marketing strategies, a smart marketer realizes that quality trumps quantity. 

With that in mind, content marketing is king. 

Creating and distributing valuable and relevant content to a restaurant consumer makes much more of an ever-lasting connection. It's not about pushing a brand logo or inserting ads, instead, it's about sharing compelling stories and information that connects with your customers, while also entertaining and educating them on topics of interest. 

According to a recent "Content Marketing Institute" report, 91 percent of B2B marketers reach customers by utilizing this type of strategy. 

But this should be done carefully. As "Thrive Global" says it's okay to break the rules. Rule #1 for example, "create content that is aligned with your product or service." It's okay to branch out and cover other unique topics too. Would your audience find this interesting? This doesn't mean you should be covering a recap of the latest Game of Thrones episode. But if you can spin the topic to be more relevant to your business it’s the type content that will attract clicks. 

Since customers are so tired of ads, it's time to get creative with your content marketing. 

"A report by "PageFair" and "Adobe" shows that more than 198 million people around the world use ad blockers. You need to use educational messages along with promotional ones and approach your consumers tactfully," writes "Thrive Global." "You can strategically place your propositions in your content. For example, if you don’t include a CTA (Call to Action), some consumers will never make a move."

So which brands are ahead of the curve when it comes to this marketing strategy? 

Tyson Foods is taking content marketing to the next level. In partnership with Foodable Network, the brand is launching The Modern Chef Network. 

The Modern Chef Network will offer tools operators need to compete. The platform will be dedicated to delivering ideas, innovations, research, and insights designed specifically for the foodservice operator across a multitude of business sectors.

"B2B content marketing is the most effective way to deliver a message in today's crowded digital space, it used to be a simple social media post, but today operators are seeking more video, podcast, and research and expect their partners to deliver more than just a product. A handful of companies are moving fast to create new direct to operator communication and education platforms like The Modern Chef Network from Tyson Foods. The Modern Chef is an advanced "on-demand" platform that features video, podcasts, research, product demos as well as original stories," said Paul Barron, editor-in-chief and executive producer of Foodable Network. "We are betting on a whole new breed of food suppliers and operators alike to move to more efficient ways to reach and influence those that matter to their business. I expect B2B Content marketing to consume more than 50% of marketing budgets by 2020."

Check out The Modern Chef Network.

The Internal Benefits of Good Branding

When we talk about branding it is usually in the context of external benefits. Things like attracting customers and increasing sales. However, there are also plenty of internal benefits that come from having a good brand.   

First, let’s define some key points of a good brand.

  1. A good brand speaks clearly and consistently.

  2. A good brand knows what it stands for.

  3. A good brand understands the underlying problems its customers face and how it can solve those problems.

  4. A good brand knows how it is different than the competition and how to communicate that.

These points affect how you will connect with potential customers and fuel the marketing of the brand. But let’s consider how a good brand affects the team internally.

  • A clear brand creates focus.

Bringing clarity to your brand will allow your whole team to begin to understand why they do what they do.

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Identifying and practicing brand values will foster decision-making that contributes toward a common goal. When everyone is working together towards the same goal the results will be more attainable.

If your brand position is to be the most convenient eating option for busy people, your team can understand why you have certain procedures in place. They will be able to make meaningful progress toward attaining the desired position.

  • A clear brand turns employees into brand evangelists.

By identifying the problems that you can solve, your team will be able to act in more meaningful ways. You will be able to speak to your customers on a human level and cut through the noise.

Does your team believe in what you’re doing? Do they understand the higher purpose of their work? This is key for creating an environment where people are motivated to grow the brand.

Include your brand strategy in the on-boarding process to help new team member understand the value they bring. Keep the brand values and mission visible for existing employees. Look for ways to weave the mission into every day tasks until it becomes instinctive.

  • A clear brand generates excitement.

Humans thrive when they feel like they’re accomplishing a goal and making a difference. What difference are you making? Are you doing anything that your team could get excited about? There are likely several things, but the difficult part is being able to articulate that clearly throughout all levels of the organization.

When your brand strategy is clear, it will create an atmosphere of purpose and enthusiasm. This excitement translates into happier customer experiences which reinforces a strong brand. This reciprocal effect should be cultivated daily.

If the leadership is excited and focused, the rest of the team will feed off of that. Set a clear vision of where you want to get, and then implement daily, weekly, and monthly tasks that will support it.

Branding affects every area of your business. If sales are down, employee turn-over high, or marketing ROI weak, you likely have a branding problem. Evaluating and addressing the areas of your branding should be a regular practice. Invest in strengthening your brand and the returns will be both external and internal.

By Dustin Myers, Industry Expert

This Food Supply Blockchain Between IBM, Nestlé and Walmart Aims To Improve Food Safety

This Food Supply Blockchain Between IBM, Nestlé and Walmart Aims To Improve Food Safety

Global food safety is a major concern in the world.

Retailers and food companies, like Nestlé and Walmart, have announced a blockchain collaboration with International Business Machines Corp. (IBM), one of the largest information technology companies in the world, to help address concerns and help “strengthen consumer confidence” in the foods purchased.

IBM is tasked with identifying the “most urgent areas” across the global supply chain that would benefit from the blockchain, as reported by “Forbes.” “Many of the critical issues impacting food safety such as contamination, food-borne illness, waste and the economic burden of recalls rest though on a lack of access to information and traceability.”

The blockchain will fill in the gap that currently exists since the supply chain is currently not being overseen and it is hard to trace problems to the actual source.

Data will help identify the source through this proposed blockchain.

Read More

Can Aquaponics Change the Food System?

Can Aquaponics Change the Food System?
  • Flourish Farms takes eco-friendly practices to the next level and uses about 11,000 gallons of water in total, which recirculates through a single pump over and over again.

  • GrowHaus, where Flourish Farms is housed, aims to provide healthy, affordable options to the neighborhood of Elyria-Swansea, a Colorado food desert.

In this episode of Sustain, we meet JD Sawyer, founder of Colorado Aquaponics, which houses an aquaponics farm known as Flourish Farms. “The food system is out of balance. We’ve got to figure out a way to have higher quality foods using less resources, period, or it’s not gonna work. It’s really gonna take a grassroots effort. Instead of fighting the model, we’re just gonna have to change it.” Says JD and he believes that Aquaponics can be the solution. 

Aquaponics is defined as an eco-friendly system that recirculates water from a fish tank through a vegetable grow bed. Nutrients from the fish waste feed the plants and the plants filter the water to keep the fish healthy. 

Raising fish, including one-and-a-half to two-pound striped bass, is a huge part of the equation for Flourish Farms from both a financial and nutritional standpoint. “It’s a cheaper source of nutrients or fertilizer, if you will, than typical hydroponic solutions.”

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SUR: The Restaurant Behind Bravo TV’s Hit Reality Show Vanderpump Rules

On this episode of Table 42, Paul Barron takes us to his hometown, Los Angeles. Amidst the hustle and the bustle of the city, you will find starving artists and celebrity actors– all looking for a little camera time. And there’s one place you can find it without an audition, you just need a reservation.

SUR, which stands for Sexy Unique Restaurant, is a high-end concept, known for its deliciously composed dishes and perfectly shaken drinks. The attractive waitstaff might look a bit familiar to you, too. That’s because SUR is also the set of the wildly popular reality Bravo TV show “Vanderpump Rules” and occasionally makes an appearance on “The Real Housewives of Beverly Hills.”

Guillermo Zapata opened and ran the restaurant for 10 years before partnering up with the Real Housewife cast member, Lisa Vanderpump Todd and her husband, Ken Todd. Since then the restaurant has expanded to an over 8000 square feet space– giving the trendy concept tons of space to welcome guests. Guillermo is always looking for new projects and challenges, so a second SUR Restaurant  & Lounge locations might be on the horizon.

“I’ve always said to every man Villa Blanca is where you take your wife. Sur is where you take your mistress. And now Pump can be where you take your boyfriend,” said Vanderpump in the past about the concepts.

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The original idea for SUR came from one of Zapata's culinary adventures, when he walked into a restaurant and was fascinated by the incredibly attractive staff, many of which were aspiring actors and actresses themselves.

“I start looking around and I find this good-looking guy, good-looking lady you know as waiters. [They] all look like actors or models. This feels like we’re on set in here.”

So Zapata was inspired to create his own sexy restaurant with not only eye-catching staff members, but a sexy scenery to match.

Partnering with the Vanderpumps and the use of the restaurant as the backdrop for reality TV shows has only helped the restaurant grow in popularity.

But bringing cameras into a hospitality business can put a lot of pressure on a team. No stranger to the limelight, Zapata says pressure like that drives him.

“You know, for me, pressure is good so I don’t find that as a bad thing. I need to be under pressure, I need to be in a challenge. If there’s competition next to me, I love it,” said Zapata.

Watch the episode above to learn more about the trendy West Hollywood destination!