Plant-based protein has morphed into so much more than a trend, it's a movement that is boosting the massive growth of the Vegan market.
According to our Foodable Labs data, 78.4% of the top foodie influencers that we have indexed mentioned vegan menus, which was a 309% increase from 2016 to 2017. Also, concepts in the health halo sector have increased their vegan menu offerings by 211% in 2017.
According to Nestlé, the plant-based food market is expected to reach $5.2 billion worldwide by 2020.
Plant-based burgers aren't only attractive to vegans and vegetarians either. There's a reason they look very similar to a meat burger patty.
"Key consumers will be the so-called flexitarians, people who want to reduce meat consumption in their daily eating habits, but don’t want to miss the texture by using meat analog," said Florian Bark, product manager at Hydrosol to "FoodIngredientsFirst."Read More