Plant-Based Innovations Changing the Future of Food, While Catering to Flexitarians

Plant-Based Innovations Changing the Future of Food, While Catering to Flexitarians

Plant-based protein has morphed into so much more than a trend, it's a movement that is boosting the massive growth of the Vegan market. 

According to our Foodable Labs data, 78.4% of the top foodie influencers that we have indexed mentioned vegan menus, which was a 309% increase from 2016 to 2017. Also, concepts in the health halo sector have increased their vegan menu offerings by 211% in 2017. 

According to Nestlé, the plant-based food market is expected to reach $5.2 billion worldwide by 2020. 

While veggie burger companies like Beyond Meat and Impossible Burger continue to gain momentum in the market, plant-based snacks are also on the rise. 

Plant-based burgers aren't only attractive to vegans and vegetarians either.  There's a reason they look very similar to a meat burger patty.

"Key consumers will be the so-called flexitarians, people who want to reduce meat consumption in their daily eating habits, but don’t want to miss the texture by using meat analog," said Florian Bark, product manager at Hydrosol to "FoodIngredientsFirst." 

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Vegan Steak Increases Production After Selling Out 40,000 Units in 1 Week

Vegan Steak Increases Production After Selling Out 40,000 Units in 1 Week

With the recent incredible response to UK launch of the world’s first vegan steak, an increase in production has been ordered before rolling out across Europe.

The Netherlands based vegan company, Vivera, debuted their latest product in over 400 Tesco locations and sold about 40,000 units within the first week.

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“Vegan” Polls as Least Appealing Marketing Term

“Vegan” Polls as Least Appealing Marketing Term

Media company Morning Consult recently conducted a study on consumer trends. Among US adults, the study showed “vegan” was found to be the least appealing term used in food and beverage marketing materials.


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Yeast Will be Instrumental In The Next Level of Food Tech

Yeast Will be Instrumental In The Next Level of Food Tech

Earlier this year, Foodable reported on products from companies like Beyond Meat, which is looking to replace animal meat by using a plant-based product for its Beyond Burgers, and Ripple, which is a company offering a milk-like product strictly made out of peas. Those are just a couple of examples of a larger move towards plant-based or alternative protein.

Thanks to the low costs on biotech tools, a handful of startups, mainly concentrated around the Bay Area, are “using a biotech process called fermentation to make animal products,” reports “Fortune.”

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