Plant-Based Food Influencers Want More Delivery Options

  • Data around food influencers show that plant-based diets are trending

  • The consumer shift to vegan diets is causing restaurants to create more plant-based dishes

The Plant-based movement is in full swing. Plant-based consumption is up 300% over just the last year and restaurants are starting to take notice.

According to Foodable Labs, this year, 51% of chefs have added vegan menu items to their menus, up 31% from last year. These plant-based concepts have increased traffic a whopping 13% year over year in a market where overall restaurant counts are down.

So what’s the big deal? Meat is not going to disappear, right?? While data cannot say just yet, we do see engagement with plant-based content growing across the board.

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According to Foodable Labs, conversations among food influencers are showing a 78.4% increase in plant-based topics over the last year, indicating a very clear culture shift.

Big companies like Walmart are jumping on the trend, asking their suppliers for more healthy and plant-based products like alternative proteins. CEO of alternative protein company Beyond Meat, Ethan Brown says he’s noticed the shift, too.

“We’ve gone from pushing and really trying to convince to now just being in response mode where the consumer is now driving the ship, so to speak, and steering the ship and we are just trying to keep up,” Brown explains.

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HipCityVeg CEO Nicole Marquis adds that winning with this new brand of customer is more than simply giving them what they want.

“It’s no longer really about like interruptive marketing and manipulating someone's purchasing choices, it’s really about communicating who we are, what we do, what we believe in,” she says. “I think the driving force is definitely shared value.”

Foodable Labs also shows that plant-based meal delivery has a major gap in the market with 62.7% of food influencers looking for more plant-based delivery options.

Foodable expects plant-based diets and Vegan diets to continue to grow over the next year. Stay tuned to Foodable Network for the latest in plant-based news and trends and comment and share to join the conversation!

Plant-Based Food Has Been One of the Drivers of Consumer Trends For First Half of 2018

Plant-Based Food Has Been One of the Drivers of Consumer Trends For First Half of 2018

In this Special Report, our host Paul Barron takes the time to share with us some of the most interesting pieces of data from the Mid-Year Consumer Trends report.

Our sister company, Foodable Labs, analyzed 162K food influencers and 6.2 million conversations to determine what lays at the heart of consumer trends for the first half of 2018. As Paul Barron points out in this podcast, what constitutes a 'food influencer' for the purposes of this report, is an individual who's had five engagements with a restaurant a month, in terms of frequency.

There are five categories that the Mid-Year Consumer Trends report is based on and in this special podcast, you'll listen to Paul Barron's analysis of the data.

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Nicole Marquis, Founder and CEO of HipCityVeg is an Entrepreneur on a Mission

Nicole Marquis, Founder and CEO of HipCityVeg is an Entrepreneur on a Mission
  • Philadelphia’s HipCityVeg is on a Mission to Show that Plant-Based Food can be Delicious!

On this episode, Nicole Marquis, Founder and CEO of HipCityVeg, tells us how she developed her restaurant to show people that plant-based cuisine can be delicious. Her mission started when her desire to help her father fix his high blood pressure and type 2 diabetes became a debate about genetics versus diet.  Nicole knew that she needed to show, not tell, her father that he could eat well and not give anything up that he loves about food, to instill a lifestyle change.

Listen to the podcast above to hear how Marquis is using the restaurant industry to facilitate lifestyle changes for her customers. 

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