Chipotle steals the Taco Bell CEO To Rescue Fast Casual Brand

Chipotle steals the Taco Bell CEO To Rescue Fast Casual Brand

The search is over and faith in Chipotle’s future seems to be on its way to being restored.

On Wednesday morning, Chipotle shares experienced a 14 percent hike, according to “Bloomberg.”

This is thanks to Chipotle’s Tuesday announcement that founder Steve Ells will be officially stepping down by March 5 of this year as the chief executive officer to pass along the post to Brian Niccol, former CEO to Yum! Brands’ Taco Bell Division.

Steve Ells will transition from a Chipotle Chairman role to an Executive Chairman for the brand, as he welcomes Brian Niccol as a new member of Chipotle’s Board of Directors.

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From Small to Large Brands, How to Handle a PR Crisis

From Small to Large Brands, How to Handle a PR Crisis

Once the darling of fast casual for its efficient format and Food With Integrity branding, Chipotle Mexican Grill has been in quite the firestorm as of late.

“Chipotle, of course, is taking some of the biggest hits they’ve taken in their history as a brand,” says Paul Barron, Foodable founder, CEO and author of “The Chipotle Effect.” In this “On Foodable Weekly” episode, Barron is joined by Hunter Frederick, president at Frederick & Associates, a crisis management and public relations firm whose clients include non-profits, celebrities, and entertainment companies.

Frederick offers up actionable tips for both small and large brands on how to control PR and crisis management when put into a compromising situation:

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