Here’s Why the Top Three QSR Chains are the Ultimate Marketing Masters

Here’s Why the Top Three QSR Chains are the Ultimate Marketing Masters

Today’s foodie has more restaurants to pick from than ever.

With innovative fast casuals and elevated casual dining restaurants popping up across the country, quick-serve establishments are being forced to rebrand and adapt to keep consumer attention.

For any restaurant to keep up in this competitive digital space, their marketers have to think outside the box. While traditional print marketing may be still relative, the consumer’s everyday experience is now a virtual one.

Every restaurant brand is trying to catch the attention of this elusive, distracted consumer, but some brands do this better than others. QSR chains, especially those who have been around for a while, understand that marketing can make or break a brand.

We decided to take a closer look at the top three QSR brands on Foodable’s most recent National Top 25 Restaurants list to see how these ultimate marketing masters stay above the competition. 

Starbucks is King

This coffee-focused QSR landed at No. 1 on the 2017 mid-year National Top 25 Restaurants ranking.

What’s this brand’s secret recipe? Is it the creative limited-time beverages like the Unicorn Frappuccino that end up going viral? Is it the wildly popular mobile app? It’s a mixture of both of these things.

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How Domino's Become The Most Popular Pizza Brand in India

Domino's Cheese Burst pizza offered in India  | Facebook, Domino's Pizza India

Domino's Cheese Burst pizza offered in India | Facebook, Domino's Pizza India

How can a brand, with a recipe for success in one market, expand and achieve success in another foreign market?

Well, it is not easy for a restaurant to reinvent itself to cater to a different demographic, but if  the brand does the appropriate local research– it could created a prosperous concept for that region. 

In India, Dominos has completely transformed the concept to appeal to the local demographic, and here are some of the reasons how–

  • By remaking the pizza with the most efficient ingredients to lower prices.
  • Offering a larger dining space to accommodate the families dining out.
  • Determining the best locations and the laying out the best and fastest delivery routes.
  • Incorporating local dishes to the menu. 

Read more about the pizza mogul has found the perfect balance of being still cool and Western, while serving the local needs. 

Why is Sonic Outperforming Others in the Quick-Serve Category?

Drive in stalls at Sonic  | YELP

Drive in stalls at Sonic | YELP

While McDonald's and Wendy's sales have been dropping, Sonic Drive-In stock has been up 30% in the past three months. So what is Sonic doing that keeps consumers coming back for more?

Interestingly enough they are not offering healthy alternatives. Instead, they are focusing on marketing, with unforgettable commercials featuring their "two guys." The brand also effectively engages their consumers on social media platforms, such as Facebook, Twitter, and Snapchat. By using similar comedic marketing tactics- they will often post 5-10 posts in a row on Twitter about one highlighted product. For example, their “tots” were continuous tweeting about with posts like “think about anything but delicious tots covered in chili and cheese right now.”

Besides their clever marketing techniques, the brand is only in the US. Most of the stores are located in the south, so Sonic is able to truly cater to its target demographic. What also sets the brand apart is that it falls between being a quick-serve and a fast casual. Not to mention– the drive-in and park is a unique concept. Read More

Taco Bell Uses Twitter to Promote a Petition For the Taco Emoji

Screenshot of Taco Bell's recent Tweet promote the Taco Emoji petition  | @Tacobell

Screenshot of Taco Bell's recent Tweet promote the Taco Emoji petition | @Tacobell

As of today, the change.org petition titled as "The Taco Emoji Needs To Happen" has over 23,000 signatures. The quick-serve brand, Taco Bell launched this campaign back in late November and has been using social media outlets, such as Twitter to promote the highly important cause.

This all started when the non-profit organization, The Unicode Consortium, which is in charge of the coding standards for emojis, announced 37 new emoji candidates for their upcoming Unicode 8.0 release.Taco Bell took it among itself to rally the public and show how many people also agree that the a taco emoji is needed.

The brand has a loyal following of almost 1.5 million on Twitter and made the top 10 of the 2015 Top 100 Most Loved Brands. So, do you think the taco emoji will happen? What do you think of this campaign? It is certainly engaging their fans. Is it an effective marketing move?  Read More

McDonald's Revamps Image and Restaurant Tech

New Design of a San Diego McDonald's  | YELP, Sabrina M.

New Design of a San Diego McDonald's | YELP, Sabrina M.

The rise of fast casual brands has caused some serious damage to sales of quick-serve moguls such as, McDonalds. In August, McDonald's sales dropped 3.7%, the most it has in 10 years. So perhaps this is why McDonald's has decided to revamp their image to a more sleek and modern design and by featuring smarter restaurant technology. 

The design of the McDonald's stores will no longer be the red and yellow design with plastic-looking accents. Instead, that design will be replaced with materials like wood and stone. As for restaurant technology– the quick-serve chain plans to mimic casual dining chains, such as Chilis, by testing tablet-based ordering in some of their South California stores. 

Do you think that a revamp in store design and restaurant technology is what McDonald's needs to win back customers, primarily millennials? Or just is it that consumers have had enough of the Big Mac? Read More