Rubio’s Makes Waves in the Fast Casual Segment

Rubio’s Makes Waves in the Fast Casual Segment

By Kerri Adams, Managing Editor 

The fast casual segment is the fastest growing segment in the restaurant industry. Within this crowded marketplace, Rubio’s, a restaurant that brought  Fish Tacos to the masses, has become quite the success.

To survive and advance in the constantly changing fast casual landscape, a restaurant has to be able to evolve to keep up with the expectations of the consumers. Rubio’s started as a quick-serve restaurant in 1983, but morphed into a fast casual brand. Today there are roughly 190 Rubio’s restaurants in California, Arizona, Colorado, Utah and Nevada. Rubio’s helped define the fast casual segment, before there was even the term “fast casual.”  

Read More

Getting Fishy With the Founder of Rubio’s

Watch this episode on

In this episode of Fast Casual Nation, brought to you by the Foodable Network, we are by the coast at the Mexican fast casual success, Rubio’s. With the founder Ralph Rubio, we take a closer look at some of Rubio’s signature cuisine and learn how fish tacos were the initial inspiration of the brand. Watch the full episode as we discover how Rubio’s evolved from a quick-serve restaurant to a fast casual brand, while serving “Fresh Mex” dishes inspired by the ocean.